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Brand Case Studies

IE Brand’s award-winning work speaks for itself… at least we like to think so. We invite you to read our deep dive and light touch case studies to understand how we craft compelling brand messages, create distinctive logo marques and visual identities, promote awareness, and drive engagement for our charity, health and education clients.

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Naming, logo and visual identity design

Actors' Trust

Actors’ Trust supports actors and stage managers across the UK in times of need and since 1882, the charity had been known as ‘The Actors’ Benevolent Fund’. Nearly 150 years later, low awareness, a dated website, and some bad press were all hampering...

Deep dive

Christian charity rebrand

Innovista

Innovista needed a new brand that would work equally well for Christian leaders, charity staff and donors. IE Brand repositioned the organisation and created a hopeful, positive brand that also reflects the grittier, more challenging side to their wo...

Deep dive

1451
Christian leaders trained and mentored in 2022

Brand architecture, logo and visual identity design

Family Action

Family Action is a UK charity that provides practical, emotional, and financial support to families in need. Founded in 1869, they help families facing issues around domestic abuse, mental health problems, learning disabilities, and financial ha...

Deep dive

Repositioning a Youth Sport Charity for Greater Impact

StreetGames

Sport has the power to make young people safer, happier and healthier, but low-income households and under-served communities often miss out. StreetGames is a UK charity that's on a mission to bring sport to young people’s doorsteps and amplify their...

Deep dive

Young person's charity rebrand

Eikon

Following the launch of their new 5-year strategy, Eikon wanted to review the way they communicated and promoted their work. The charity wanted their brand to better resonate with children and young people, and they also needed it to work harder to s...

Deep dive

17085
individual attendances at group and one to one sessions

Healthcare membership organisation rebrand

PVRI

Pulmonary Vascular Research Institute (PVRI) wanted to raise its profile and attract new members. They chose IE Brand to refresh the brand and visual identity, which had been in place since 2006. PVRI is a global membership charity that brings t...

Deep dive

Charity rebrand and website design

Keech Hospice

Keech Hospice Care came to IE Brand & Digital with a unique challenge: as a teaching hospice they deliver exceptional care, but public perceptions of the word ‘hospice’ often miss the mark — failing to capture the energy, compassion and celebrati...

Deep dive

Healthcare membership organisation rebrand

Community Pharmacy England

Pharmaceutical Services Negotiating Committee (PSNC) had decided to change their name to Community Pharmacy England. The rename was part of a repositioning and rebranding project that was to change the organisation at a fundamental level, led by IE’s...

Deep dive

11000
community pharmacies represented in negotiations

Charity rebrand

The Insurance Charity

The Insurance Charity is supporting insurance people when they need it most. They offer financial support and practical guidance to current and former insurance professionals in the UK and Ireland.They’ve been helping their professional community for...

Deep dive

Fundraising charity retail site

The Leprosy Mission Shop

As the commercial trading arm for The Leprosy Mission, all profits from the Shop support the mission to end leprosy transmission by 2035. The Leprosy Mission Shop needed to make more of its connection to the parent charity and show customers how thei...

Deep dive

6000
new retail customers

Health charity rebrand

Resuscitation Council UK

Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is working...

Deep dive

3770
people consulted for their views

Award-winning sexual health brand

Sexwise

A sex-positive new campaign brand for sexual health charity FPA and Public Health England, with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messagin...

Deep dive

GOLD
Transform Award for Best Visual Identity in Healthcare

Rebrand for a Christian rehabilitation charity

Langley Trust

Langley Trust appointed IE Brand to support them through a rename and rebrand project. Following a period of immersion and research, we evolved their brand positioning and transformed their visual identity to reflect the exceptional organisation they...

Deep dive

1000
prison-leavers housed every year

Merged health charity rebrand

Bowel Research UK

When two health charities decided to merge, they turned to IE Brand to support them through the process of creating a bigger, bolder, more influential brand. The newly merged charity – Bowel Research UK – will leverage the synergies of its two ...

Deep dive

£1
m
committed to fund research projects in launch year

Research-led careers service branding

University of Cambridge

A significant rebrand for the Careers Service at the University of Cambridge, driven by in-depth qualitative research and stakeholder engagement. The new brand adheres to the overarching University of Cambridge brand guidelines, while giving the Care...

Deep dive

35
%
increase in attendance at key events

Local council campaign brand

Talk Community

Talk Community is an initiative from Herefordshire Council, to strengthen the community by supporting each other.IE Brand was the agency tasked with bringing the brand to life and launching it with an engaging multimedia campaign.

Deep dive

30
Herefordshire buses carrying the new campaign brand

University learning experience rebrand

UCD Innovation Academy

A vibrant new brand and visual identity for the Innovation Academy, part of UCD (University College Dublin). The Innovation Academy helps UCD students and lifelong learners to transform their mindset through experiential learning. The new brand and ...

Deep dive

Merged NHS Trust brand

University Hospitals Sussex

The new University Hospitals Sussex NHS Foundation Trust needed a new brand and visual identity. Formed from the merger of two neighbouring NHS hospital trusts, the brand needed to bring together two very different cultures in order to become o...

Deep dive

9
wks
to brand a merged NHS Trust

Student recruitment campaign

TEDI-London

IE Brand created an imaginative recruitment campaign for London’s newest HE institute. We scripted and produced three campaign films to show what TEDI-London graduates might achieve over the next 50 years. TEDI‑London is a new higher education provi...

Deep dive

84
%
increase in student enrolment

Prestige charity rebrand

Royal Academy of Engineering

A project to craft impactful brand messaging for the Royal Academy of Engineering to ensure their new five year strategic vision is accessible. And then an ambitious new visual identity to communicate the Academy’s credi...

Deep dive

£180
m
to be invested in the engineering profession over the next five years

International charity rebrand

L'Arche

International federated charity L’Arche came to IE with a storytelling challenge. They were struggling to articulate what they do, and wanted to re-energise the organisation following a recent inquiry.

Deep dive

38
countries with L'Arche communities

Christian charity rebrand

UCCF: The Christian Unions

UCCF: The Christian Unions needed to refresh its visual identity to appeal to its core audience of Christian students, whilst preserving its 100-year-old heritage for existing supporters. Christian Unions are student-led mission teams that operate a...

Deep dive

80%
%
increase in website page views after the rebrand

Benevolent charity rename and rebrand

Clergy Support Trust

IE Brand carried out in-depth stakeholder research, which resulted in 'Sons & Friends of the Clergy' being renamed 'Clergy Support Trust'. We then created new brand messaging, visual identity and a new logo for the Christian charity, supported by...

Deep dive

84
%
increase in grant applications

Sustainability non-profit rebrand

Forum for the Future

As part of a wider transformation, Forum for the Future chose IE Brand to rebrand the charity. Forum for the Future is a leading sustainability non-profit, leading a global community of over 130 organisations. They needed a brand to reflect this rea...

Deep dive

41
collaborations to address global challenges

Christian charity rebrand

Agape UK

Agapé invited IE Brand to develop a distinctive new brand position based on detailed stakeholder research. We simplified the charity's brand architecture, created the Discovering Jesus Together strapline and nudged the name to Aga...

Deep dive

50
+
years active on university campuses across the UK

Christian peace-making charity rebrand

CHIPS

Charity CHIPS (Christian International Peace Service) asked IE Brand to help them re-articulate their story and craft a new brand to take them forward. CHIPS joins with communities from both sides of a conflict – from Brixton to Ghana – to help buil...

Deep dive

50
+
years of inspiring stories

Student recruitment campaign brand

Queen Mary University of London

IE Brand led a multi-agency team to create Queen Mary University of London’s (QMUL’s) biggest ever student recruitment campaign. Aimed at raising awareness of the university among potential students, the creative highlights diversity and QMUL’s Russe...

Deep dive

50
+
pieces of campaign artwork and animation

University College rename and rebrand

University College of Osteopathy

A top level rename and rebrand for the British School of Osteopathy, to celebrate the institution’s centenary and its new University College status. The launch of two new websites – for the College and the Clinic – and a new prospectus.

Deep dive

48
%
of all osteopaths trained at the UCO

Charity recruitment rebrand

CharityJob

IE Brand created a distinctive new brand and visual identity for CharityJob, to bring their values to the fore, and remind recruiters and candidates that they are more than just a job board. 

Deep dive

20
k
not-for-profit organisations recruiting

12 university careers service brands

University Careers Services

IE Brand has so far been selected as the agency partner of choice to rebrand careers and employability services for the universities of Aberdeen, Aston, Birmingham, Bristol, Cambridge, Imperial College London, Leeds Trinity, Liverpool, Maynooth, Plym...

Deep dive

84.5
%
increase in student attendance at Aston Uni Placements Fair

Armed forces mental wellbeing campaign

RAF Association

Finding It Tough is a campaign from the Royal Air Forces Association (RAFA) to support the launch of a new series of one-day mental wellbeing courses. The Royal Air Forces Association is a membership organisation and registered charity that provides...

Deep dive

Award-winning, top-level university brand

Cranfield University

Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. Cranfield commissioned IE Brand to rebrand the university.

Deep dive

GOLD
Transform Award for "Best Brand Architecture Solution"

Website for two merging FE colleges

Warrington and Vale Royal College

Following the planned merger of two post-16 Further Education colleges, IE Brand was called in to create a confident new brand and visual identity for the new college, and IE Digital to refresh the website. The vibrant new brand identity cement...

Deep dive

2
disparate colleges successfully merged

Sustainable travel campaign films

Network West Midlands

Network West Midlands (formerly CENTRO) works with public transport operators to improve the regional transport structure. They commissioned IE Brand to promote sustainable travel to a business audience. The result was Commuterland, a series of tong...

Deep dive

4
films set in fictional Commuterland
University students' union rebrand
Herts SU

Before we landed  Hertfordshire Students' Union knew their brand was rather dated and tired. It wasn’t communicating the personality and values of the Union, the depth of their expertise, or reflecting their desire to impact the lives of their s...

Quick read

Benevolent charity rebrand
Bank Workers Charity

Before we landed Bank Workers Charity wanted to reinforce its position as the leading support charity for people who’ve ever worked for a bank. They were also considering a name change – some people thought ‘bank’ too restrictive, and ‘charity’ ...

Quick read

Non-profit childcare brand
RAFA Kidz

Before we landed RAFA were looking for a new creative agency to support their communications plans, which range from member recruitment and renewal campaigns, to promotions for services including Wings Break hotels, befriending, and sheltered housin...

Quick read

School campaign to widen accessibility
The Schools of King Edward VI

Before we landed The Schools of King Edward VI are steeped in history, and renowned for their academic excellence. However, schools like King Edward’s were coming under increasing pressure from the Government to ‘widen accessibility’ to selective ed...

Quick read

Education charity visual identity and website
Countryside Classroom

Before we landed Farming and Countryside Education (FACE) had an ambition to create a single online resource to help schools incorporate food, farming and the natural environment into their teaching, supported by experiences outside the classroom.&n...

Quick read

Health brand and microsite
The Strategy Unit

Before we landedThe Strategy Unit was struggling to succinctly and compellingly articulate its service offering. The brand lacked confidence and tended to communicate complexity and a self-deprecating humility that failed to match the views of its de...

Quick read

University careers service brand
University of Reading

Before we landed The Careers Centre had found it difficult to motivate its students and academics to engage with the service and needed to cut through the ‘noise’ of university messaging.  The challenge we were set IE was appointed to clarify...

Quick read

Digital case studies  

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