Brand clients
We're proud to work with...

IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!

  • University of Cambridge logo/crest (grey)
    University of Cambridge logo/crest

    University of Cambridge careers service brand on key publications

    The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future. 

    Explore how we rebranded the University of Cambridge's careers service.

    What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it.

    Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!

    Amanda Norman
    Careers Adviser & Rebrand Project Manager, University of Cambridge
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  • Bowel Research UK logo in grey, by IE Brand
    Bowel Research UK logo by IE Brand

    Brand photography for Bowel Research UK featuring families having fun at the park

    Born from the merger of two Bowel Research charities – Bowel Disease Research Foundation and Bowel & Cancer Research – Bowel Research UK is committed to radically changing the outlook for people living with bowel disease, through vital patient-centred research.

    IE worked with the charity throughout the process of stakeholder research, renaming and rebranding. The result is a bigger, stronger, united brand identity dedicated to ending bowel cancer and bowel disease. A new WordPress site provides a home for funding applications, donations, and information on bowel cancer and bowel disease.  

    Read the full renaming and rebranding case study for merged charity Bowel Research UK. 

    IE Brand has helped us to navigate the landscape of rebranding our charity. What has impressed me most is the continuity of care. From the bidding process to the reality of working with IE, there is absolutely no difference – IE make us feel like we are their top priority client. They are clearly very knowledgeable and skilful, and this comes through at every stage. They are undoubtedly bringing out the best in our charity and involving us at every step. They have helped us to negotiate some challenging internal conversations, providing support and options at every turn.

    Kathryn Pretzel-Shiels
    Board Member & Chair of Fundraising & Communications Committee
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  • new Royal Academy of Engineering logo by IE Brand
    new Royal Academy of Engineering logo by IE Brand

    Royal Academy of Engineering brand with duotone photography in vibrant colours

    IE Brand rebranded the Royal Academy of Engineering, beginning with a new tone of voice and brand messaging to encapsulate their new five-year plan. We then set about creating a modern, intriguing new visual identity and logo design.

    Read the full rebranding case study

    Previously, IE worked with the Academy to create a new name, logo, brand messaging and visual identity for a sub-brand: Engineering X. This is an exciting new international collaboration founded by the Royal Academy of Engineering and Lloyd’s Register Foundation (LRF). They wanted to bring together some of the world’s leading problem solvers, united in a common aim to identify and solve the great challenges of our age. 

    IE Brand provided invaluable support... I was impressed by how quickly they were able to grapple with and unpick our complexity, and understand the needs of our many different stakeholder groups. They were collaborative, not afraid to challenge, and eminently professional throughout. Importantly, as a client, I felt IE Brand understood and were sensitive to the challenges of facilitating such a process in-house, and as invested in delivering a good outcome as we were. Highly recommended!

    Jo Trigg
    Director, Communications and Engagement, Royal Academy of Engineering
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  • University Hospitals Sussex NHS Foundation Trust logo in grey
    University Hospitals Sussex NHS Foundation Trust logo

    Mockup showing three styles of booklets/brochures using the new University Hospitals Sussex visual identity. The title 'Where better never stops" is backed by striking visuals based on triangular forms in shades of NHS blue, with accents of orange and green. Created for the NHS by IE Brand.

    A new brand and visual identity for the newly merged University Hospitals Sussex NHS Foundation Trust.

    The trust was formed on 1 April 2021 from the merger of Brighton & Sussex University Hospitals NHS Trust and Western Sussex Hospitals NHS Foundation Trust. The new trust runs 7 hospitals in Brighton, Chichester, Haywards Heath, Shoreham-by-Sea, and Worthing. 

  • Queen Mary University of London logo (in grey)
    Queen Mary University of London logo

    Queen Mary University of London

    Queen Mary University of London (QMUL) is one of the UK’s leading universities. With over 23k students, from 160 nationalities, they are known for their international collaborations in teaching and research.

    QMUL was the best kept secret in the Russell Group. They wanted to drive applications through the annual UCAS process, with one of their largest ever campaigns across outdoor media and a host of digital channels.

    IE Brand delivered a bright, bold and impactful creative concept, putting students front and centre, and emphasising the university’s Diversity focus. We supplied over 50 pieces of artwork and animation, from 90-pixel gifs to bus-sides and 96-sheet billboards.

    Read more about the QMUL student recruitment campaign

    It’s not easy working on a project with challenging deadlines and multiple agencies. The whole team at IE made this process seamless for us. They developed a strong creative, managed the project and provided feedback and recommendations. Our experience with IE has been very positive with an easy and professional working relationship that has made the project a pleasure. Thank you IE. We look forward to working with you again.

    Negin Parvizi
    Head of UK Student Recruitment Queen Mary University of London
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  • British Psychological Society logo
    British Psychological Society logo

    Campaign image for the British Psychological Society's 'Cyber Psychology Network'

    The British Psychological Society acts as the representative body for psychology and psychologists in the UK. The charity is responsible for the promotion of excellence and ethical practice in the science, education, and application of the discipline. They support and enhance the development and application of psychology for the greater public good, setting high standards for research, education, and knowledge, and disseminating our knowledge to increase public awareness.

    IE has worked with the British Psychological Society on a number of campaigns and top-level consultancy projects. These include a comprehensive brand and digital audit, and a range of consultancy and campaign projects to explore the Society's membership offerings, as well building an online tool to help BPS members to navigate specialist member networks.

  • FPA Family Planning Association logo in grey
    FPA Family Planning Association logo

    Sexwise: Sexual health campaign brand for FPA

    The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.

    Read how IE created the new Sexwise brand

    We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.

    The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

    We enjoyed working with the IE team and we're really delighted with the end result.

    Bekki Burbidge
    Deputy Chief Executive, FPA
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  • Young Enterprise logo - YE in grey
    Young Enterprise logo - YE

    pfeg brand illustration of children in sports kit receiving medals

    Brand and Digital for pfeg (since rebranded Young Money), the UK’s leading financial education charity and part of Young Enterprise.

    Explore our brand work with pfeg / Young Money. 

    IE’s approach is great. They’re a bunch of really lovely, fiercely bright, creative experts who bring top quality biscuits to meetings! They’re excellent at delivery and – really unusually – they actually understand organisational strategy. They’ve taken great care of pfeg and it feels like everything they put their hands to exceeds our ever-growing expectations.

    Michaela Kirksop-Holdford
    Programmes and Services Delivery Director, pfeg
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  • Christian Aid logo (grey)
    Christian Aid logo

    Children smiling and waving

    Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy. 

    The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.

    IE delivered a succinct and astute evaluation of the challenges facing our brand. They clearly have a passion for their work, combined with a really helpful mix of charity and wider market knowledge.

    Claire Aston
    Head of Strategic Communications, Christian Aid
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  • Resuscitation Council UK new logo (grey)
    Resuscitation Council UK new logo

    New Resuscitation Council UK branding shown on a mock billboard to promote the annual Restart a Heart Day

    Resuscitation Council UK is working towards a day when everyone in society has the skills they need to save a life.

    IE Digital rebranded the charity to become more public-facing and built a user-friendly new Drupal 8 website, to provide an intuitive user experience for healthcare professionals and the public alike.

    Explore how we rebranded Resuscitation Council UK. 


    Working in partnership with IE, we’ve been able to develop a new brand and website which really capture the ‘look and feel’ of who we want to be as an organisation. Visually, it looks great. The tone is welcoming and accessible, while maintaining the understated authority and clinical credibility which remain key to our reputation.

    An aged and clunky website has been replaced by one which is intuitive, user-friendly and accessible. IE has played a key role in driving our digital transformation, increasing our ability to engage and influence expert and public audiences alike.

    James Cant
    Chief Executive
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  • Teach First logo in grey
    Teach First logo

    Young girl as an astronaut – Teach First "Challenge the Impossible" campaign by IE Brand

    Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change. 

    Explore the full case study for the "Challenge the Impossible" campaign.

    The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.

    Hayley Orrell
    Brand & Marketing Officer - External Relations Division, Teach First
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  • New logo for UCCF: The Christian Unions designed by IE Brand
    New logo for UCCF: The Christian Unions designed by IE Brand

    The flexible new UCCF logo used as a window for photography or abstract imagery

    Christian Unions are student-led mission teams that operate at the heart of university and college campuses – students reaching students with the good news of Jesus. UCCF: The Christian Unions supports student leaders in this work.

    IE Brand simplified UCCF’s brand architecture and created a flexible visual identity with a dynamic new logo. With the Coronavirus pandemic affecting how new students experienced university, we also developed an integrated, digital-first campaign to UCCF reach out to their audiences in new ways, including UCCF's first social media advertising across Facebook and TikTok. And we supported the in-house development of a new website, creating the overall user experience and user interface design for the site. 

    Read the full case study on how we rebranded UCCF and created the campaign. 

  • Herefordshire Council logo (grey)
    Herefordshire Council logo

    Talk Community banner showing illustrated characters, each based around a coloured circle containing words like "Pick your own", "Fitness for all", "Community meals", and "Good neighbour"

    We worked with Herefordshire Council on a community engagement campaign. The combined effects of the coronavirus (COVID-19) pandemic and severe flooding in the Herefordshire region, have had a huge impact on the community. But it also demonstrated what's possible when everyone pulls together – from the council and the emergency services, to the general public and local businesses. Talk Community builds on this effect, to create solidarity and a shared purpose for the people of Herefordshire. 

    IE Brand created the Talk Community brand identity, built a new website, produced a promotional video starring 'Escape to the Country' presenter Jules Hudson, and rolled out the campaign across social media and local advertising. 

  • logo of Royal Air Forces Association in grey
    logo of Royal Air Forces Association in blue and red

    RAFA Kidz brand by IE Brand

    The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family. 

    RAFA's support services are offered to all serving and ex-serving personnel and their dependents. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.

    IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that delivers fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.

    We also created the "Finding It Tough?" campaign to launch a new series of one-day mental wellbeing courses. We scripted the narration for a series of campaign films based on four different user personas. The campaign materials including postcard mailings and magazine and social media ads have a strong visual signature based on authentic handwriting.  

    It’s been a pleasure working with IE on branding the RAFA Kidz project. They understood our brief straight away and developed a fresh, exciting look and feel that maintains the core elements of the RAF Association brand while creating a fun, vibrant sub-brand that would appeal to parents and children. IE offered us useful advice and insight on how we use the brand to produce a wide variety of deliverables. Working to tight timescales, the team at IE really put us at ease throughout the project, as we knew the design work was in safe hands. The launch of the first RAFA Kidz nursery was a great success, and was really well received by parents, employees and RAF personnel.

    Emily Rooke
    Brand Marketing Manager, Royal Air Forces Association
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  • Young Lives vs Cancer logo in grey
    Young Lives vs Cancer logo

    CLIC Sargent community app on mobile phone

    Young Lives vs Cancer (formerly CLIC Sargent) is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.

    IE helped Young Lives vs Cancer to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by the charity's professionals.

    The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices. 

    Read more about the Young Lives vs Cancer community app.

    We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help Young Lives vs Cancer build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.

    Helen Thomas-Fox
    Senior Digital Manager, Young Lives vs Cancer
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  • Midlands Decision Support Network logo in grey
    Midlands Decision Support Network logo with two overlapping circles in green and black

    Mock up of brochures for Midlands Decision Support Network showing new visual identity in use.

    The Midlands Decision Support Network brings together 12 decision support units across the Midlands region to share experiences, exchange great practice and improve outcomes. The network is run by the NHS Midlands and Lancashire Commissioning Support Unit, for whom IE had already created The Strategy Unit and Digital Innovation Unit brands.

    The Midlands Decision Support Network asked IE to create their new brand and WordPress website. The visual identity includes a set of circular graphics, typically shown in threes, and a vibrant colour palette of lime green, charcoal, electric blue and putty. The graphics represent networks and data coming together – logically and systematically – through applied intelligence and decision making. 

    Visit the Midlands Decision Support Network website