IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!
We're proud to work with...
The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future.
What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it.Amanda Norman
Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!
Careers Adviser & Rebrand Project Manager, University of Cambridge
The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.
We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.Bekki Burbidge
The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.
We enjoyed working with the IE team and we're really delighted with the end result.
Deputy Chief Executive, FPA
Brand and Digital for pfeg (since rebranded Young Money), the UK’s leading financial education charity and part of Young Enterprise.
IE’s approach is great. They’re a bunch of really lovely, fiercely bright, creative experts who bring top quality biscuits to meetings! They’re excellent at delivery and – really unusually – they actually understand organisational strategy. They’ve taken great care of pfeg and it feels like everything they put their hands to exceeds our ever-growing expectations.Michaela Kirksop-Holdford
Programmes and Services Delivery Director, pfeg
Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy.
The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.
IE delivered a succinct and astute evaluation of the challenges facing our brand. They clearly have a passion for their work, combined with a really helpful mix of charity and wider market knowledge.Claire Aston
Head of Strategic Communications, Christian Aid
The Resuscitation Council (UK) exists to promote high-quality, scientific, resuscitation guidelines that are applicable to everybody, and to contribute to saving life through education, training, research and collaboration.
IE Brand is currently involved in a new project for Resus.
Career Ready is a national charity that links education with business to prepare young people for the world of work.
IE Brand put in the time and effort to really understand our charity and the work we do and this is reflected in the exciting, modern new brand they have developed for us. They have not only created far more engaging visuals, but have also helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.Allie Fitzgibbon
Head of Communications, Career Ready
They wanted to bring together some of the world’s leading problem solvers, united in a common aim to identify and solve the great challenges of our age. While the collaboration makes use of its founders’ networks, resources and international reputation, it also needed its own distinct brand identity.
When RAEng came to IE Brand, they were looking for a brand consultant to help them select a new name, as well as a logo/marque, brand messaging and visual identity. The brand needed to appeal to potential funders and partners, as well as secondary audiences like global public good organisations, policy makers, regulators and academics.
The result is Engineering X – a thought leader in a crowded marketplace, distinct from the many and ubiquitous system change organisations and think tanks. They are defined by their sense of practicality, globalism and diversity, with a focus on partnership and collective responsibility.
Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change.
The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.Hayley Orrell
Brand & Marketing Officer - External Relations Division, Teach First
CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.
IE helped CLIC to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by CLIC Sargent professionals.
The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices.
We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help CLIC Sargent build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.Helen Thomas-Fox
Senior Digital Manager, CLIC Sargent
Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.
They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers.
We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards.
IE Brand really understood what we needed to achieve. We are delighted with the brand, design and messaging and – more importantly – our stakeholders have really taken to it and we are enjoying much higher levels of brand recognition.Eluned Jones
Director of Student Employability, University of Birmingham Careers Network
The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family.
RAFA's support services are offered to all serving and ex-serving personnel and their dependants. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.
IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that will deliver fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.
It’s been a pleasure working with IE on branding the RAFA Kidz project. They understood our brief straight away and developed a fresh, exciting look and feel that maintains the core elements of the RAF Association brand while creating a fun, vibrant sub-brand that would appeal to parents and children. IE offered us useful advice and insight on how we use the brand to produce a wide variety of deliverables. Working to tight timescales, the team at IE really put us at ease throughout the project, as we knew the design work was in safe hands. The launch of the first RAFA Kidz nursery was a great success, and was really well received by parents, employees and RAF personnel.Emily Rooke
Brand Marketing Manager, Royal Air Forces Association
Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed.
Explore how we rebranded Clergy Support Trust (formerly Sons & Friends of the Clergy).
IE Brand came on board at a time of considerable change for our 364-year old charity, which supports Anglican clergy and their families. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.Jeremy Moodey
Chief Executive, Clergy Support Trust
Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management.
IE Brand's careful listening, their insightful analysis of market research, their pragmatism, their profound understanding of the importance of internal engagement and their willingness to work in close partnership with Cranfield’s in-house team have all combined to deliver widespread support for a challenging project with high quality creative outcomes.Madeleine McGowan
Director of Marketing, Communications and Development, Cranfield University
The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings.
The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry.
The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.
University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future.
They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.
IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.
The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.
IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.Siobhan Bennett
University of Warwick Student Careers & Skills
Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.
Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.
IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically.
IE’s brand work has been transformational, they have succeeded in creating a distinctive and highly recognisable identity within the university’s strict, overarching brand guidelines, we are delighted with the overall value and impact delivered.Richard Marshall
Information Manager, Imperial College London