Brand clients
We're proud to work with...

IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!

  • University of Cambridge logo/crest (grey)
    University of Cambridge logo/crest

    University of Cambridge careers service brand on key publications

    The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future. 

    Explore how we rebranded the University of Cambridge's careers service.

    What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it.

    Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!

    Amanda Norman
    Careers Adviser & Rebrand Project Manager, University of Cambridge
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  • Bowel Research UK logo in grey, by IE Brand
    Bowel Research UK logo by IE Brand

    Brand photography for Bowel Research UK featuring families having fun at the park

    Born from the merger of two Bowel Research charities – Bowel Disease Research Foundation and Bowel & Cancer Research – Bowel Research UK is committed to radically changing the outlook for people living with bowel disease, through vital patient-centred research.

    IE worked with the charity throughout the process of stakeholder research, renaming and rebranding. The result is a bigger, stronger, united brand identity dedicated to ending bowel cancer and bowel disease. A new WordPress site provides a home for funding applications, donations, and information on bowel cancer and bowel disease.  

    Read the full renaming and rebranding case study for merged charity Bowel Research UK. 

    IE Brand has helped us to navigate the landscape of rebranding our charity. What has impressed me most is the continuity of care. From the bidding process to the reality of working with IE, there is absolutely no difference – IE make us feel like we are their top priority client. They are clearly very knowledgeable and skilful, and this comes through at every stage. They are undoubtedly bringing out the best in our charity and involving us at every step. They have helped us to negotiate some challenging internal conversations, providing support and options at every turn.

    Kathryn Pretzel-Shiels
    Board Member & Chair of Fundraising & Communications Committee
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  • FPA Family Planning Association logo in grey
    FPA Family Planning Association logo

    Sexwise: Sexual health campaign brand for FPA

    The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.

    Read how IE created the new Sexwise brand

    We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.

    The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

    We enjoyed working with the IE team and we're really delighted with the end result.

    Bekki Burbidge
    Deputy Chief Executive, FPA
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  • Young Enterprise logo - YE in grey
    Young Enterprise logo - YE

    pfeg brand illustration of children in sports kit receiving medals

    Brand and Digital for pfeg (since rebranded Young Money), the UK’s leading financial education charity and part of Young Enterprise.

    Explore our brand work with pfeg / Young Money. 

    IE’s approach is great. They’re a bunch of really lovely, fiercely bright, creative experts who bring top quality biscuits to meetings! They’re excellent at delivery and – really unusually – they actually understand organisational strategy. They’ve taken great care of pfeg and it feels like everything they put their hands to exceeds our ever-growing expectations.

    Michaela Kirksop-Holdford
    Programmes and Services Delivery Director, pfeg
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  • Christian Aid logo (grey)
    Christian Aid logo

    Children smiling and waving

    Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy. 

    The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.

    IE delivered a succinct and astute evaluation of the challenges facing our brand. They clearly have a passion for their work, combined with a really helpful mix of charity and wider market knowledge.

    Claire Aston
    Head of Strategic Communications, Christian Aid
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  • Resuscitation Council UK new logo (grey)
    Resuscitation Council UK new logo

    New Resuscitation Council UK branding shown on a mock billboard to promote the annual Restart a Heart Day

    Resuscitation Council UK is working towards a day when everyone in society has the skills they need to save a life.

    IE Digital rebranded the charity to become more public-facing and built a user-friendly new Drupal 8 website, to provide an intuitive user experience for healthcare professionals and the public alike.

    Explore how we rebranded Resuscitation Council UK. 


    Working in partnership with IE, we’ve been able to develop a new brand and website which really capture the ‘look and feel’ of who we want to be as an organisation. Visually, it looks great. The tone is welcoming and accessible, while maintaining the understated authority and clinical credibility which remain key to our reputation.

    An aged and clunky website has been replaced by one which is intuitive, user-friendly and accessible. IE has played a key role in driving our digital transformation, increasing our ability to engage and influence expert and public audiences alike.

    James Cant
    Chief Executive
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  • Career Ready charity logo designed by IE Brand (grey)
    Career Ready charity logo designed by IE Brand

    Career Ready rebrand

    Career Ready is a national charity that links education with business to prepare young people for the world of work.

    Explore how we rebranded Career Ready.

    IE Brand put in the time and effort to really understand our charity and the work we do and this is reflected in the exciting, modern new brand they have developed for us. They have not only created far more engaging visuals, but have also helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.

    Allie Fitzgibbon
    Head of Communications, Career Ready
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  • new Royal Academy of Engineering logo by IE Brand
    new Royal Academy of Engineering logo by IE Brand

    Royal Academy of Engineering brand with duotone photography in vibrant colours

    IE Brand rebranded the Royal Academy of Engineering, beginning with a new tone of voice and brand messaging to encapsulate their new five-year plan. We then set about creating a modern, intriguing new visual identity and logo design.

    Read the full rebranding case study

    Previously, IE worked with the Academy to create a new name, logo, brand messaging and visual identity for a sub-brand: Engineering X. This is an exciting new international collaboration founded by the Royal Academy of Engineering and Lloyd’s Register Foundation (LRF). They wanted to bring together some of the world’s leading problem solvers, united in a common aim to identify and solve the great challenges of our age. 

  • TeachFirst logo (grey)
    TeachFirst logo

    Young girl as an astronaut – Teach First "Challenge the Impossible" campaign by IE Brand

    Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change. 

    Explore the full case study for the "Challenge the Impossible" campaign.

    The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.

    Hayley Orrell
    Brand & Marketing Officer - External Relations Division, Teach First
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  • CLIC Sargent logo (grey) – Young Lives vs Cancer
    CLIC Sargent logo – Young Lives vs Cancer

    CLIC Sargent community app on mobile phone

    CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.

    IE helped CLIC to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by CLIC Sargent professionals.

    The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices. 

    Read more about the CLIC Sargent community app.

    We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help CLIC Sargent build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.

    Helen Thomas-Fox
    Senior Digital Manager, CLIC Sargent
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  • University of Birmingham logo (grey)
    University of Birmingham logo

    University of Birmingham campus and clock tower

    Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.

    They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers. 

    We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards. 

    Read more about Birmingham's Careers Network brand or explore IE's other rebranding work with university careers services.

    IE Brand really understood what we needed to achieve. We are delighted with the brand, design and messaging and – more importantly – our stakeholders have really taken to it and we are enjoying much higher levels of brand recognition.

    Eluned Jones
    Director of Student Employability, University of Birmingham Careers Network
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  • logo of Royal Air Forces Association in grey
    logo of Royal Air Forces Association in blue and red

    RAFA Kidz brand by IE Brand

    The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family. 

    RAFA's support services are offered to all serving and ex-serving personnel and their dependants. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.

    IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that will deliver fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.

    See more of the RAFA Kidz brand.

    It’s been a pleasure working with IE on branding the RAFA Kidz project. They understood our brief straight away and developed a fresh, exciting look and feel that maintains the core elements of the RAF Association brand while creating a fun, vibrant sub-brand that would appeal to parents and children. IE offered us useful advice and insight on how we use the brand to produce a wide variety of deliverables. Working to tight timescales, the team at IE really put us at ease throughout the project, as we knew the design work was in safe hands. The launch of the first RAFA Kidz nursery was a great success, and was really well received by parents, employees and RAF personnel.

    Emily Rooke
    Brand Marketing Manager, Royal Air Forces Association
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  • Clergy Support Trust logo in grey
    Clergy Support Trust logo in purple with orange letter "t" in the shape of a cross

    Clergy Support Trust brand photography

    Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed. 

    Explore how we rebranded Clergy Support Trust (formerly Sons & Friends of the Clergy).

    IE Brand came on board at a time of considerable change for our 364-year old charity, which supports Anglican clergy and their families. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.

    Jeremy Moodey
    Chief Executive, Clergy Support Trust
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  • Cranfield University logo (grey) by IE Brand
    Cranfield University logo by IE Brand

    Cranfield University logo shown on chrome building signage

    Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. 

    Read about IE's rebrand for Cranfield University and our award winning brand architecture solution.

    IE Brand's careful listening, their insightful analysis of market research, their pragmatism, their profound understanding of the importance of internal engagement and their willingness to work in close partnership with Cranfield’s in-house team have all combined to deliver widespread support for a challenging project with high quality creative outcomes.

    Madeleine McGowan
    Director of Marketing, Communications and Development, Cranfield University
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  • The Church of England logo (grey)
    The Church of England logo

    Church of England member of the clergy

    The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings. 

    The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry. 

    The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.

  • University of Warwick logo (grey)
    University of Warwick logo

    University of Warwick students on campus

    University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future. 

    They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.

    IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.

    The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.

    Read more about Warwick's careers campaign brand or explore IE's other rebranding work with university careers services.

    IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.

    Siobhan Bennett
    University of Warwick Student Careers & Skills
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