IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!
We're proud to work with...
The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future.
What a journey it has been! We asked IE Brand to disrupt us, which they did by getting us to listen to our students and embrace the student voice in our comms. We knew the process would be painful for Cambridge at first, but we now embrace this disruption and actively seek more of it.Amanda Norman
Thanks to the consultants at IE Brand we’ve been able to change perceptions of the Careers Service, simplify our offering, and significantly drive up student engagement at events and on social media. Our comms now stand out with a consistent new visual identity, and we feel more confident in what we are doing. Thank you!
Careers Adviser & Rebrand Project Manager, University of Cambridge
Born from the merger of two Bowel Research charities – Bowel Disease Research Foundation and Bowel & Cancer Research – Bowel Research UK is committed to radically changing the outlook for people living with bowel disease, through vital patient-centred research.
IE worked with the charity throughout the process of stakeholder research, renaming and rebranding. The result is a bigger, stronger, united brand identity dedicated to ending bowel cancer and bowel disease. A new WordPress site provides a home for funding applications, donations, and information on bowel cancer and bowel disease.
IE Brand has helped us to navigate the landscape of rebranding our charity. What has impressed me most is the continuity of care. From the bidding process to the reality of working with IE, there is absolutely no difference – IE make us feel like we are their top priority client. They are clearly very knowledgeable and skilful, and this comes through at every stage. They are undoubtedly bringing out the best in our charity and involving us at every step. They have helped us to negotiate some challenging internal conversations, providing support and options at every turn.Kathryn Pretzel-Shiels
Board Member & Chair of Fundraising & Communications Committee
IE Brand rebranded the Royal Academy of Engineering, beginning with a new tone of voice and brand messaging to encapsulate their new five-year plan. We then set about creating a modern, intriguing new visual identity and logo design.
Previously, IE worked with the Academy to create a new name, logo, brand messaging and visual identity for a sub-brand: Engineering X. This is an exciting new international collaboration founded by the Royal Academy of Engineering and Lloyd’s Register Foundation (LRF). They wanted to bring together some of the world’s leading problem solvers, united in a common aim to identify and solve the great challenges of our age.
IE Brand provided invaluable support... I was impressed by how quickly they were able to grapple with and unpick our complexity, and understand the needs of our many different stakeholder groups. They were collaborative, not afraid to challenge, and eminently professional throughout. Importantly, as a client, I felt IE Brand understood and were sensitive to the challenges of facilitating such a process in-house, and as invested in delivering a good outcome as we were. Highly recommended!Jo Trigg
Director, Communications and Engagement, Royal Academy of Engineering
Queen Mary University of London (QMUL) is one of the UK’s leading universities. With over 23k students, from 160 nationalities, they are known for their international collaborations in teaching and research.
QMUL was the best kept secret in the Russell Group. They wanted to drive applications through the annual UCAS process, with one of their largest ever campaigns across outdoor media and a host of digital channels.
IE Brand delivered a bright, bold and impactful creative concept, putting students front and centre, and emphasising the university’s Diversity focus. We supplied over 50 pieces of artwork and animation, from 90-pixel gifs to bus-sides and 96-sheet billboards.
It’s not easy working on a project with challenging deadlines and multiple agencies. The whole team at IE made this process seamless for us. They developed a strong creative, managed the project and provided feedback and recommendations. Our experience with IE has been very positive with an easy and professional working relationship that has made the project a pleasure. Thank you IE. We look forward to working with you again.Negin Parvizi
Head of UK Student Recruitment Queen Mary University of London
IE has worked with the British Psychological Society on a number of campaigns and top-level consultancy projects. These include a comprehensive brand and digital audit, and a range of consultancy and campaign projects to explore the Society's membership offerings, as well building an online tool to help BPS members to navigate specialist member networks.
The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.
We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.Bekki Burbidge
The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.
We enjoyed working with the IE team and we're really delighted with the end result.
Deputy Chief Executive, FPA
Brand and Digital for pfeg (since rebranded Young Money), the UK’s leading financial education charity and part of Young Enterprise.
IE’s approach is great. They’re a bunch of really lovely, fiercely bright, creative experts who bring top quality biscuits to meetings! They’re excellent at delivery and – really unusually – they actually understand organisational strategy. They’ve taken great care of pfeg and it feels like everything they put their hands to exceeds our ever-growing expectations.Michaela Kirksop-Holdford
Programmes and Services Delivery Director, pfeg
Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy.
The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.
IE delivered a succinct and astute evaluation of the challenges facing our brand. They clearly have a passion for their work, combined with a really helpful mix of charity and wider market knowledge.Claire Aston
Head of Strategic Communications, Christian Aid
Resuscitation Council UK is working towards a day when everyone in society has the skills they need to save a life.
IE Digital rebranded the charity to become more public-facing and built a user-friendly new Drupal 8 website, to provide an intuitive user experience for healthcare professionals and the public alike.
Working in partnership with IE, we’ve been able to develop a new brand and website which really capture the ‘look and feel’ of who we want to be as an organisation. Visually, it looks great. The tone is welcoming and accessible, while maintaining the understated authority and clinical credibility which remain key to our reputation.James Cant
An aged and clunky website has been replaced by one which is intuitive, user-friendly and accessible. IE has played a key role in driving our digital transformation, increasing our ability to engage and influence expert and public audiences alike.
Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change.
The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.Hayley Orrell
Brand & Marketing Officer - External Relations Division, Teach First
Christian Unions are student-led mission teams that operate at the heart of university and college campuses – students reaching students with the good news of Jesus. UCCF: The Christian Unions supports student leaders in this work.
IE Brand simplified UCCF’s brand architecture and created a flexible visual identity with a dynamic new logo. With the Coronavirus pandemic affecting how new students experienced university, we also developed an integrated, digital-first campaign to UCCF reach out to their audiences in new ways, including UCCF's first social media advertising across Facebook and TikTok. And we supported the in-house development of a new website, creating the overall user experience and user interface design for the site.
Read the full case study on how we rebranded UCCF and created the campaign.
We worked with Herefordshire Council on a community engagement campaign. The combined effects of the coronavirus (COVID-19) pandemic and severe flooding in the Herefordshire region, have had a huge impact on the community. But it also demonstrated what's possible when everyone pulls together – from the council and the emergency services, to the general public and local businesses. Talk Community builds on this effect, to create solidarity and a shared purpose for the people of Herefordshire.
IE Brand created the Talk Community brand identity, built a new website, produced a promotional video starring 'Escape to the Country' presenter Jules Hudson, and rolled out the campaign across social media and local advertising.
The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family.
RAFA's support services are offered to all serving and ex-serving personnel and their dependants. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.
IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that will deliver fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.
It’s been a pleasure working with IE on branding the RAFA Kidz project. They understood our brief straight away and developed a fresh, exciting look and feel that maintains the core elements of the RAF Association brand while creating a fun, vibrant sub-brand that would appeal to parents and children. IE offered us useful advice and insight on how we use the brand to produce a wide variety of deliverables. Working to tight timescales, the team at IE really put us at ease throughout the project, as we knew the design work was in safe hands. The launch of the first RAFA Kidz nursery was a great success, and was really well received by parents, employees and RAF personnel.Emily Rooke
Brand Marketing Manager, Royal Air Forces Association
CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.
IE helped CLIC to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by CLIC Sargent professionals.
The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices.
We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help CLIC Sargent build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.Helen Thomas-Fox
Senior Digital Manager, CLIC Sargent
IE Brand created a new brand and visual identity for CharityJob, including a new logo and strapline. To coincide with a new improved recruiter website (developed by the in-house team) in October 2017, the visual identity also rolled out across social media, email and offline branding.
It was important to bring CharityJob's values to the fore, and remind recruiters and candidates that they are more than just a job board. They are a team of passionate specialists with deep sector expertise, enabling charities to thrive in an ever more challenging climate, and helping candidates to make the most of their talents.
To showcase CharityJob’s 17.5 year history of helping over 20,000 charities and not-for-profits to find their best people, we placed a greater emphasis on real life success stories.
IE Brand have gone above and beyond to transform our brand. We loved the fact that they challenged our team and got us to get out of our comfort zone for this project. It’s been an incredible journey and this marks a new chapter for CharityJob. From the core messages to visual identity, they truly captured who we are as a team.Jade Phillips
Brand & Communications Lead, CharityJob
University of Reading Careers supports its students in achieving their potential and prepares them for the competitive employment market. Struggling with low levels of visibility and engagement, Reading needed to cut through the ‘noise’ of wider university messaging.
IE Brand began with audience listening through workshops with student, staff and Student's Union representatives, which revealed that Reading students needed a combination of gentle coaxing and a firm kick-up-the-backside. This informed a Jekyll and Hyde approach to the new brand. IE Brand created a set of beautiful, distinctive visual assets carrying powerful messages to support a host of campaigns and events throughout the academic year.
In the two years since the rebrand, the number of individual students taking advantage of appointments with the careers service have increased by more than 30%.
IE Brand's work genuinely surprised and delighted us. Challenging, pithy tag lines and intriguing, quirky imagery combine to deliver precisely the mix of behaviour changing messages that Reading Careers needed to drive up visibility and engagement. What's more, when we did a show and tell to our Vice Chancellor he ‘loved’ it!Lorna Froud
Director of Careers and Employability, University of Reading