Clients
We're proud to work with...

IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!

  • University of Cambridge logo/crest (grey)
    University of Cambridge logo/crest

    University of Cambridge careers service brand on key publications

    The University of Cambridge is one of the world’s top five universities. The Careers Service helps Cambridge Undergrads, Postgrads and Postdocs to prepare for their future. 

    Explore how we rebranded the University of Cambridge's careers service.

    We are now beginning to see the fruit of all your work and all the thinking you have sparked here. The first publications are looking really great. We have had some huge successes already on social media. We have a significantly improved home page. We feel more confident in what we are doing and are really looking forward to our go live date. We’ll keep you in the loop with our successes as they emerge.
    What a journey it has been! Thank you!

    Amanda Norman
    Careers Service
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  • FPA Family Planning Association logo in grey
    FPA Family Planning Association logo

    Sexwise: Sexual health campaign brand for FPA

    The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.

    Read how IE created the new Sexwise brand

    We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.

    The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

    We enjoyed working with the IE team and we're really delighted with the end result.

    Bekki Burbidge
    Deputy Chief Executive, FPA
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  • Young Enterprise logo - YE in grey
    Young Enterprise logo - YE

    pfeg brand illustration of children in sports kit receiving medals

    Brand and Digital for pfeg (since rebranded Young Money), the UK’s leading financial education charity and part of Young Enterprise.

    Explore our brand work with pfeg. 

    IE’s approach is great. They’re a bunch of really lovely, fiercely bright, creative experts who bring top quality biscuits to meetings! They’re excellent at delivery and – really unusually – they actually understand organisational strategy. They’ve taken great care of pfeg and it feels like everything they put their hands to exceeds our ever-growing expectations.

    Michaela Kirksop-Holdford
    Programmes and Services Delivery Director, pfeg
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  • Christian Aid logo (grey)
    Christian Aid logo

    Children smiling and waving

    Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy. 

    The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.

    IE delivered a succinct and astute evaluation of the challenges facing our brand. They clearly have a passion for their work, combined with a really helpful mix of charity and wider market knowledge.

    Claire Aston
    Head of Strategic Communications, Christian Aid
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  • Career Ready rebrand

    Career Ready is a national charity that links education with business to prepare young people for the world of work.

    Explore how we rebranded Career Ready.

    IE Brand put in the time and effort to really understand our charity and the work we do and this is reflected in the exciting, modern new brand they have developed for us. They have not only created far more engaging visuals, but have also helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.

    Allie Fitzgibbon
    Head of Communications, Career Ready
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  • TeachFirst logo (grey)
    TeachFirst logo

    Young girl as an astronaut – Teach First "Challenge the Impossible" campaign by IE Brand

    Teach First is a charity working towards the day when no child’s educational success is limited by their socioeconomic background. IE Brand was appointed to create a campaign to tackle educational equality, kicking off a year of action, campaigning and mobilisation. The campaign needed to resonate emotionally – with anger at the injustice faced by children from poorer backgrounds, as well as a positive vision for change. 

    Explore the full case study for the "Challenge the Impossible" campaign.

    The external perspective IE Brand brought to the project enabled us to step outside of our comfort zone and deliver an exciting and creative campaign identity that packs a punch. The conviction that IE have in their creative ideas is commendable and this really helped drive the project forward when obstacles were met. Feedback from internal stakeholders and our wider network of alumni and partners has been positive.

    Hayley Orrell
    Brand & Marketing Officer - External Relations Division, Teach First
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  • CLIC Sargent logo (grey) – Young Lives vs Cancer
    CLIC Sargent logo – Young Lives vs Cancer

    CLIC Sargent community app on mobile phone

    CLIC Sargent is the UK’s leading cancer charity for children, young people and their families. The charity commissioned IE to create an innovative mobile online community to help 16-24 year olds living with cancer.

    IE helped CLIC to interpret its brand for this young adult audience and brought it to life through a community based around hashtags, trending topics and Q&A. It brings together young people going through a difficult time in their lives and gives them access to information, peer support and expert advice, all moderated by CLIC Sargent professionals.

    The app took a mobile-first approach, acknowledging the digitally-savvy user profile and putting support for young people right where they need it in the palm of their hands. A mobile app was later developed for both iOS and Android devices. 

    We came to IE with a complex brief for our online community. IE focused on the essential principles, actualising this into an intuitive website that will help CLIC Sargent build a vibrant space for 16 to 24-year-olds, who have, or have had cancer.

    Helen Thomas-Fox
    Senior Digital Manager, CLIC Sargent
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  • University of Birmingham logo (grey)
    University of Birmingham logo

    University of Birmingham campus and clock tower

    Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.

    They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers. 

    We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards. 

    Explore our rebranding work with Birmingham and other university careers services.

    IE Brand really understood what we needed to achieve. We are delighted with the brand, design and messaging and – more importantly – our stakeholders have really taken to it and we are enjoying much higher levels of brand recognition.

    Eluned Jones
    Director of Student Employability, University of Birmingham Careers Network
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  • logo of Royal Air Forces Association in grey
    logo of Royal Air Forces Association in blue and red

    RAFA Kidz brand by IE Brand

    The Royal Air Forces Association (RAFA), is a membership organisation and charity that provides practical assistance, expert advice and emotional support to the RAF Family. 

    RAFA's support services are offered to all serving and ex-serving personnel and their dependants. They include welfare support, a befriender service, Wings Break hotels and sheltered housing.

    IE Brand is RAFA's creative partner for their extensive campaign plan, helping to meet the charity's strategic objectives. One of our first projects was to create a new brand for RAFA Kidz, a not-for-profit nursery business that will deliver fun, affordable and nurturing early years childcare in a welcoming environment, on RAF stations.

  • Clergy Support Trust logo in grey
    Clergy Support Trust logo in purple with orange letter "t" in the shape of a cross

    Clergy Support Trust brand photography

    Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed. 

    Explore how we rebranded Clergy Support Trust (formerly Sons & Friends of the Clergy).

    IE Brand came on board at a time of considerable change for our 364-year old charity, which supports Anglican clergy and their families. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.

    Jeremy Moodey
    Chief Executive, Clergy Support Trust
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  • Cranfield University logo (grey) by IE Brand
    Cranfield University logo by IE Brand

    Cranfield University logo shown on chrome building signage

    Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. 

    Explore how IE rebranded Cranfield University. 

    IE Brand's careful listening, their insightful analysis of market research, their pragmatism, their profound understanding of the importance of internal engagement and their willingness to work in close partnership with Cranfield’s in-house team have all combined to deliver widespread support for a challenging project with high quality creative outcomes.

    Madeleine McGowan
    Director of Marketing, Communications and Development, Cranfield University
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  • The Church of England logo (grey)
    The Church of England logo

    Church of England member of the clergy

    The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings. 

    The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry. 

    The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.

  • University of Warwick logo (grey)
    University of Warwick logo

    University of Warwick students on campus

    University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future. 

    They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.

    IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.

    The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.

    Explore our rebranding work with Warwick and other university careers services.

    IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.

    Siobhan Bennett
    University of Warwick Student Careers & Skills
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  • Imperial College London logo (grey)
    Imperial College London logo

    Imperial College London

    Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.

    Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.

    IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically. 

    Explore IE's rebranding work with ICL and other university careers services.

    IE’s brand work has been transformational, they have succeeded in creating a distinctive and highly recognisable identity within the university’s strict, overarching brand guidelines, we are delighted with the overall value and impact delivered.

    Richard Marshall
    Information Manager, Imperial College London
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  • The Strategy Unit logo (grey) – by IE Brand
    The Strategy Unit logo – black on yellow – by IE Brand

    The Strategy Unit – new NHS brand and website

    The Strategy Unit is an established health and care consultancy, born from the NHS. As part of NHS Midlands and Lancashire Commissioning Support Unit, they help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.

    IE Brand created a distinctive new logo, brand and visual identity for The Strategy Unit, with a confident tone of voice and a more concise narrative for the services they offer. The Strategy Unit is now a simple brand for complex problems, demonstrating thought leadership and a passion for the subject. 

    IE Digital also designed and developed a new website in the new brand.

    IE did a great job in helping The Strategy Unit to reflect on ourselves, to succinctly re-articulate our distinctive offering, and to clearly define our relationship with the NHS. They deftly blended challenge and support in doing that. They have a method and a way of thinking that is well honed, well informed and effective. That was what we wanted!

    The impact of the work has reached way beyond the provision of a new visual identity, messaging matrix, Drupal 8 website and marketing materials. It has extended to a sharpened sense of what The Strategy Unit is about and increased confidence in the way in which we present ourselves to the world.

    Peter Spilsbury
    Director
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  • Forum for the Future logo (grey) by IE Brand
    Forum for the Future logo by IE Brand

    Forum for the Future visual identity showing penguins through the new logo 'window'

    Forum for the Future is a leading global sustainability non-profit.

    For over 20 years Forum for the Future have been working in partnership with business, governments and civil society to accelerate the shift toward a sustainable future.

    As part of a wider transformation, they came looking for a brand agency partner with experience of working with complex organisations. They appointed IE to create a credible brand that would reflect their international reach and knowledge, and speak to organisations across their core geographies: the UK, the US, the APac region and India.

    Through the new brand messaging and visual identity, we’ve simplified their comms and helped them to connect emotionally with their audiences. The new logo is a window into the future – a window to a world that’s been positively transformed by Forum for the Future’s actions.

    The new brand paints a truthful picture of a world facing significant challenges – but one that’s far from a lost cause.

    IE Brand helped Forum for the Future to bring renewed energy to our work by creating a distinctive new visual identity that beautifully represents our values, and truly reflects our ambitious vision for a sustainable future. Our funders and partners have commented on how the new look and feel is fresh, dynamic and really encapsulates what we’re trying to achieve. The distinctive sub-identity IE created for our School of System Change is also spot-on, reflecting the experimental and inclusive nature of our work to build a global community of system change practitioners – we're delighted!

    Sally Uren
    CEO, Forum for the Future
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