Health charity rebrand
Resuscitation Council UK Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is…
people consulted for their views on the charity
Rename and rebrand for merging health charities
Bowel Research UK When two health charities decided to merge, they turned to IE Brand to support them through the process of creating a bigger, bolder, more influential brand. The newly merged charity – Bowel Research UK – will leverage the synergies of its…
committed to fund research projects in launch year
Charity brand
Charities, not-for-profits and membership organisations

We help charities to attract donors, recruit volunteers, and spread their message far and wide. Through rebrands and targeted campaigns, IE’s clients are tackling inequality, building community, driving sustainability, lobbying Government, informing the public, and driving change.


Education brand
Universities, colleges and schools

We help HE, FE and Schools to recruit students, drive employability, and improve their reputations. Through research, rebrands, and marketing campaigns, IE’s clients are attracting more students and staff, tackling inequality, improving social mobility, and offering young people the best opportunities in life.


Top-level university rebrand
University College of Osteopathy A top level rename and rebrand for the British School of Osteopathy, to celebrate the institution’s centenary and its new University College status. The launch of two new websites – for the College and the Clinic – and a new prospectus. The…
of all UK osteopaths trained at the UCO
Sexual health brand
Sexwise A sex-positive new campaign brand for sexual health charity FPA with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messaging and tone of voice. We…
Transform Award for Best Visual Identity in Healthcare
Health brand
NHS, healthcare and .GOV We help healthcare organisations to understand their audiences, improve outcomes, and strengthen communications. Through research, and campaign brands, IE’s clients are improving patient pathways, educating society, equipping commissioners to make…
Denise Atkins, Associate Marketing and Content Consultant at IE Brand
Denise Atkins
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Free not-for-profit branding white paper Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your…
University careers service brand
University of Cambridge A significant rebrand for the Careers Service at the University of Cambridge, driven by in-depth qualitative research and stakeholder engagement. The new brand adheres to the overarching University of Cambridge brand guidelines, while giving the…
increase in attendance at key careers events