Brand work
Brand case studies

IE Brand’s award-winning work speaks for itself… at least we like to think so. We invite you to read our deep dive case studies to understand how we craft compelling brand messages, create distinctive logo marques and visual identities, promote awareness, and drive engagement for our charity, health and education clients.

Off
Branding for a newly merged health charity
Bowel Research UK

When two health charities decided to merge, they turned to IE Brand to support them through the process of creating a bigger, bolder, more influential brand. The newly merged charity – Bowel Research UK – will leverage the synergies of its two ...

£1
m
committed to fund research projects in launch year
Health charity rebrand
Resuscitation Council UK

Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is working...

3770
people consulted for their views
Award-winning sexual health charity brand
Sexwise

A sex-positive new campaign brand for sexual health charity FPA and Public Health England, with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messagin...

GOLD
Transform Award for Best Visual Identity in Healthcare
Christian benevolent charity rename and rebrand
Clergy Support Trust

IE Brand carried out in-depth stakeholder research, which resulted in 'Sons & Friends of the Clergy' being renamed 'Clergy Support Trust'. We then created new brand messaging, visual identity and a new logo for the Christian charity, supported by...

84
%
increase in grant applications
Sustainability non-profit rebrand
Forum for the Future

As part of a wider transformation, Forum for the Future chose IE Brand to rebrand the charity. Forum for the Future is a leading sustainability non-profit, leading a global community of over 130 organisations. They needed a brand to reflect this rea...

41
collaborations to address global challenges
Research-led careers service branding
University of Cambridge

A significant rebrand for the Careers Service at the University of Cambridge, driven by in-depth qualitative research and stakeholder engagement. The new brand adheres to the overarching University of Cambridge brand guidelines, while giving the Care...

35
%
increase in attendance at key events
Specialist charity recruitment site rebrand
CharityJob

IE Brand created a distinctive new brand and visual identity for CharityJob, to bring their values to the fore, and remind recruiters and candidates that they are more than just a job board. 

20
k
not-for-profit organisations recruiting
University College rename and rebrand
University College of Osteopathy

A top level rename and rebrand for the British School of Osteopathy, to celebrate the institution’s centenary and its new University College status. The launch of two new websites – for the College and the Clinic – and a new prospectus.

48
%
of all osteopaths trained at the UCO
Social mobility charity campaign brand
Teach First

IE Brand was appointed by the charity Teach First to create its new campaign brand messaging and visual identity. “Challenge the Impossible” kicked off a year of action, campaigning and mobilisation to tackle educational inequality in the charity’s 1...

4
k
toolkits downloaded in 3 months
Student recruitment campaign brand
Queen Mary University of London

IE Brand led a multi-agency team to create Queen Mary University of London’s (QMUL’s) biggest ever student recruitment campaign. Aimed at raising awareness of the university among potential students, the creative highlights diversity and QMUL’s Russe...

50
+
pieces of campaign artwork and animation
Christian peace-making charity rebrand
CHIPS

Charity CHIPS (Christian International Peace Service) asked IE Brand to help them re-articulate their story and craft a new brand to take them forward. CHIPS joins with communities from both sides of a conflict – from Brixton to Ghana – to help buil...

50
+
years of inspiring stories
Social enterprise rebrand and website
CSH Surrey

Central Surrey Health appointed IE Brand to create a distinctive new brand to reflect their core values and overcome poor recognition levels. CSH Surrey was the first independent social enterprise to emerge from the NHS. They had ambitious targets t...

5
years
NHS contract attributable to brand messaging
Drug and alcohol dependency charity brand and website
WDP

IE Brand was appointed to help WDP – then named Westminster Drug Project – communicate its vision and achieve its ambitious growth plans. Formed in 1990, WDP is a charity providing drug and alcohol services in London, the South East and the East of ...

34
competitors mapped for market positioning
Education charity branding, campaigns and websites
pfeg

IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young Ente...

400
+
educational resources searchable online
12 university careers service brands
University Careers Services

IE Brand has so far been selected as the agency partner of choice to rebrand careers and employability services for the universities of Aberdeen, Aston, Birmingham, Bristol, Cambridge, Imperial College London, Liverpool, Plymouth Marjon, Reading, War...

84.5
%
increase in student attendance at Aston Uni Placements Fair
Website for merger of two FE colleges
Warrington and Vale Royal College

Following the planned merger of two post-16 Further Education colleges, IE Brand was called in to create a confident new brand and visual identity for the new college, and IE Digital to refresh the website. The vibrant new brand identity cement...

2
disparate colleges successfully merged
Social mobility charity rebrand and website
Career Ready

To support ambitious growth objectives, charity Career Ready appointed IE Brand to launch a new name, brand, visual identity and website. Career Ready is a UK wide charity that opens up the world of work to young people through a structured programm...

247
%
more volunteer registrations
Sustainable travel campaign films
Network West Midlands

Network West Midlands (formerly CENTRO) works with public transport operators to improve the regional transport structure. They commissioned IE Brand to promote sustainable travel to a business audience. The result was Commuterland, a series of tong...

4
films set in fictional Commuterland
Award-winning, top-level university rebrand
Cranfield University

Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management. Cranfield commissioned IE Brand to rebrand the university.

GOLD
Transform Award for "Best Brand Architecture Solution"