Denise Atkins 17 Apr 2018 Charity True stories boost fundraising through new charity website IE recently redesigned and redeveloped the website for the St Vincent de Paul Society (SVP), putting real people and their stories at the heart of the site. The new site achieved a substantial growth in online donations, as well as increased interest...
Denise Atkins 28 Feb 2018 Charity IE rebrands peacemaking charity CHIPS We’re thrilled with the new charity brand identity we’ve created for CHIPS. The Christian peacemakers have unveiled their new brand narrative and visual identity to help them drive up fundraising – which will enable them to bring their unique peacema...
David Crichton 20 Feb 2018 Charity, Health, Education, Other How much brand research is enough? Here at IE Brand it’s our firm belief that any rebrand MUST be led by the research. In this article adapted from our white paper “Not-for-profits: why, when, and how to rebrand”, David Crichton takes a look at why research is important for any charit...
David Crichton 23 Nov 2017 Health, Education, Other Reinventing Bristol's Sport, Catering & Careers brands IE Brand recently tackled three separate rebrands for the University of Bristol, to drive up the visibility and engagement levels of the Careers Service, Sport, Health and Wellbeing and Catering and Accommodation Services through renaming and rebrand...
Ollie Leggett 25 Oct 2017 Education The Holy Trinity of University Reputation Management At the recent CASE Europe Annual Conference, I led a session on "The Holy Trinity of university reputation management".
Ollie Leggett 17 Oct 2017 Health, Education Defusing Incendiary University Rebrands I recently led a break-out presentation at the CASE Europe Annual Conference (CEAC) in Birmingham. It was a timely opportunity to take look at a university rebrand project – transforming the British School of Osteopathy (BSO) into the University Coll...
Denise Atkins 16 Oct 2017 Charity, Other A new look for CharityJob as it relaunches recruiter website We were delighted to see one of our projects go public last week, as CharityJob proudly unveiled their refreshed brand identity.
Denise Atkins 3 Aug 2017 Education Ollie and friends take the stage at CASE Conference In a few weeks, IE will be exhibiting at the CASE Europe Annual Conference (CEAC17) in Birmingham. Our MD Ollie Leggett will be giving two presentations across brand and digital topics in the Communications and Marketing track. We're also offering pr...
Denise Atkins 4 Jul 2017 Education Cultivating a brand for the new AgriFood Training Partnership For the newly formed Agrifood Training Partnership – AFTP – IE Brand created a new logo and visual identity that is firmly rooted in the world of agrifood, not the classroom, to celebrate the best the industry has to offer. The visual identity went o...
Ollie Leggett 16 Jun 2017 Charity, Health, Education How to create a branding brief (Free Template) If you’re thinking of rebranding your organisation – or even creating a whole new brand or campaign brand – you’ll need to create a branding brief to help you select and appoint an agency partner. Read on for IE Brand’s tips on creating a comprehensi...