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  Ollie Leggett
  

  20 Jun 2018

  Education

  Driving student engagement for York Careers and Placements

  IE Brand helped the University of York's Careers and Placements service to increase visibility and drive engagement with a compelling strategy, simplified brand architecture, clear and concise brand messaging and an arresting visual identity.

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  Denise Atkins
  

  30 May 2018

  Charity

  Charity brand storytelling at the Fundraising Conference

  Last week, IE Brand sponsored the Third Sector Fundraising Conference, leading a workshop on brand storytelling alongside peacekeeping charity CHIPS. Among common fundraising topics like GDPR, legacies and crowdfunding, the rest of the conferenc...

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  Denise Atkins
  

  16 May 2018

  Charity

  Who cares about your cause? Soliciting support in an indifferent world

  We're looking forward to meeting charity fundraising professionals at the Third Sector Fundraising Conference next week. IE is sponsoring the event, with our MD Ollie Leggett leading a workshop on Tuesday alongside Paul Maxwell-Rose at charity CHIPS ...

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  Denise Atkins
  

  17 Apr 2018

  Charity

  True stories boost fundraising through new charity website

  IE recently redesigned and redeveloped the website for the St Vincent de Paul Society (SVP), putting real people and their stories at the heart of the site. The new site achieved a substantial growth in online donations, as well as increased interest...

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  Denise Atkins
  

  28 Feb 2018

  Charity

  IE rebrands peacemaking charity CHIPS

  We’re thrilled with the new charity brand identity we’ve created for CHIPS. The Christian peacemakers have unveiled their new brand narrative and visual identity to help them drive up fundraising – which will enable them to bring their unique peacema...

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  David Crichton
  

  20 Feb 2018

  Charity, Health, Education, Other

  How much brand research is enough?

  Here at IE Brand it’s our firm belief that any rebrand MUST be led by the research. In this article adapted from our white paper “Not-for-profits: why, when, and how to rebrand”, David Crichton takes a look at why research is important for any charit...

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  David Crichton
  

  23 Nov 2017

  Health, Education, Other

  Reinventing Bristol's Sport, Catering & Careers brands

  IE Brand recently tackled three separate rebrands for the University of Bristol, to drive up the visibility and engagement levels of the Careers Service, Sport, Health and Wellbeing and Catering and Accommodation Services through renaming and rebrand...

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  Ollie Leggett
  

  25 Oct 2017

  Education

  The Holy Trinity of University Reputation Management

  At the recent CASE Europe Annual Conference, I led a session on "The Holy Trinity of university reputation management".

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  Ollie Leggett
  

  17 Oct 2017

  Health, Education

  Defusing Incendiary University Rebrands

  I recently led a break-out presentation at the CASE Europe Annual Conference (CEAC) in Birmingham. It was a timely opportunity to take look at a university rebrand project – transforming the British School of Osteopathy (BSO) into the University Coll...

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  Denise Atkins
  

  16 Oct 2017

  Charity, Other

  A new look for CharityJob as it relaunches recruiter website

  We were delighted to see one of our projects go public last week, as CharityJob proudly unveiled their refreshed brand identity.