Ollie Leggett

8 Mar 2017

Charity, Education

Celebrating National Careers Week 2017

IE Brand has a wide array of experience in the careers sector, especially where charity and education overlap. To celebrate National Careers Week, National Apprenticeships Week and Scottish Apprenticeships Week 2017, we’re taking a look at some of th...

Ollie Leggett

17 Feb 2017

Charity, Health, Education

Removing the mask: using brand to show the ‘real you’

Great branding is not about putting on a mask to disguise the truth – it’s about removing the mask so that you look, sound and behave like the very best of who you really are.

Denise Atkins

1 Feb 2017

IE News

Outside looking in: working at IE

We were joined recently by a new team member, on a short-term basis, to write content for this new website, among other things. Joy Bannister is a native of Detroit, Michigan, now living in the UK. She hadn't worked in an agency before, so it wa...

Ed Wilkinson

26 Jan 2017

Charity, Health, Education, Other, IE News

IE scores big for client satisfaction in NPS survey

We asked our clients how likely they are to recommend us to others, and they collectively rated IE a brilliant 8.6/10. We're using NPS (Net Promoter Scores) as an ongoing measure of our clients' satisfaction, across brand and digital projects.

Ollie Leggett

30 Nov 2016

Charity

What is brand anyway?

People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...

David Crichton

31 Oct 2016

Charity

Love Your Clothes shortlisted for prestigious CIWM award

We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.

Ollie Leggett

5 Oct 2016

Education

University Rebrands: Maximise Impact, Minimise Backlash

IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...

Denise Atkins

11 Aug 2016

Education

Education, Education, Education

We’ve got two big dates coming up in the IE diary, as our MD Ollie Leggett prepares to speak about brand at CASE and AGCAS, two leading conferences for education professionals.

Denise Atkins

17 May 2016

Charity, Health, Education, Other

See your organisation through the eyes of a brand expert

Fully refundable* half-day brand audits for values-driven organisations

David Crichton

16 May 2016

Charity

The importance of Visual Design for charity brands

IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.