Charity, Health, Education, Other, IE News
A year in the life of a brand agency
We take a quick look back at 2018, IE-style!
As December races towards the Christmas holidays, we’d like to reflect on the last 12 months and remember how 2018 looked through our eyes. It’s been a year of triumphs, but also some sadness too. As we take a look back at 2018, here’s some of the stand-out moments.
Making a difference for values driven clients
2018 was a busy and prosperous year for IE, as we successfully bagged a bunch of new clients from across our favourite values-driven sectors, and saw a number of projects come to fruition. On the brand side, these included:
- The newly rebranded charity CHIPS, complete with new logo.
- A new Careers Service brand for the University of Cambridge.
- Sustainability non-profit Forum for the Future unveiled their new brand, and their new School of System Change sub-brand.
- Love Not Landfill campaign for the London Waste and Recycling Board (LWARB).
- A student recruitment campaign for Queen Mary University of London.
- New brand and website for membership association LABC.
In progress or launching soon:
- Charity branding work for Sons & Friends of the Clergy, just approaching completion.
- University careers service brand and website for University College Dublin.
- Branding work for NHS Midlands and Lancashire CSU.
- The return of an old client, LEAF (formerly FACE).
- And to top off the year, one of our first ever clients from back in the 90s, charity Agape, have just appointed us for some further brand work.
The digital team were the busiest they have ever been this year, with charity websites for the St Vincent de Paul Society (SVP), Restored by Betel, and sexual health charity FPA all going live, plus membership organisation sites for IFST, ISEAL Alliance, Lantra, and LABC, and consultancy for the Salvation Army. With much, much more to come in the early part of 2019.
While we’re always sad to see our staff move on, when they do leave they always leave their mark on IE in some way. It also gives us the chance to welcome a new bunch of talented people to the team.
At the end of May we bade a fond farewell to designer Dan McQue, who’d been part of the IE family for 18 years. Ollie hosted a rather soggy barbecue for the entire IE team, where Dan was joined by his partner Sophie (also a former IE employee) and their two children. We all gathered to raise a glass to Dan’s future and thank him for his huge contribution to our work over the years.
Having said adieu to a few others bound for destinations new, we welcomed Project Manager Emma Lanza, Designer Josie Evans, Brand Consultant & Senior Designer Justin Williams, and Digital Designer Lewis Myatt, who all joined IE early in 2018. More recently, we’ve appointed Jodie Pryce as a Digital Consultant and Nelson Okurukpe as our new Customer Service Engineer, with more new faces to come early in the new year.
As a professional services company, we’re dedicated to only bringing the very best people on board, and we’re delighted to add this excellent bunch to the IE team. We’re steadily and sensibly growing the team by employing strong and highly capable individuals with a passion for what we do.
We’ve also welcomed people on work experience placements, as well as playing host to a revolving door of freelancers – mostly familiar faces in the form of returning ex-employees. And last but not least we welcomed Jody Gordon as a Marketing Executive for a few months in the autumn, before waving her off to her next challenge.
Enjoying the ride
Our annual away day in July, canoeing down the River Wye, came at the end of a successful financial year. The whole team decamped to a field in Brecon for another barbecue – fortunately a sunny one. We finished the evening by sharing drinks and stories around the campfire, before eventually retiring to our tents.
The following morning we took up our oars and our water pistols to navigate the 11 mile stretch of the beautiful River Wye. The unusually long hot summer had taken its toll, so water levels were a little bit challenging in places. What began as a fun-packed row along the river, stopping for some team games along the way, became a hard slog in sweltering heat, along a 'river' that was barely a trickle of water over rocky ground in places. Everyone was very relieved to eventually arrive at the pub, which marked the end of the ordeal.
Despite the tough conditions we survived with only one casualty, Trev, who came a cropper on the uneven ground of the campsite on our first evening – not entirely without the influence of alcohol. His fall resulted in a missed canoe trip, Saturday in A&E, and several weeks with a broken ankle.
A sad farewell
No review of 2018 would be complete without a tribute to our good friend and Customer Support Manager Trev (seated in centre of main image above). On 2nd October, we all arrived at the office to the tragic news that our colleague Trevor “Prellie” Townsend had suddenly passed away in the night. It was a shock that left many of the team heartbroken.
Trev was much loved by everyone at IE. He had a heart of gold and a playful sense of humour to match. The tributes flooded in from clients as we gradually shared the sad news with those who had come into contact with Trev through our support desk. As well as providing support and reassurance for clients when something went wrong, Trev was always at the heart of IE office banter, and he is sadly missed by everyone on the team.
Before he died, Trev had been organising a charity gig with his band in aid of the Trussell Trust charity for the homeless. His JustGiving page – set up for those unable to attend the gig to donate and with a modest £200 fundraising target – exploded at the news of his passing, and has now reached more than £2,500. It’s testament to how popular and loved Trev was, and we know he’d have been proud.
In July 2018, our MD and Founder Ollie Leggett graduated at the tender age of 50. He’d been studying at Aston Business School, having been awarded a Goldman Sachs Foundation small business leader scholarship to study toward an Executive MBA (with Marketing specialism).
Three years of hard work culminated in a final project entitled "Assessing the value of the CBIRM (Corporate Brand Identity and Reputation Matrix) framework to an international charity seeking to re-articulate its corporate brand", which used the charity Open Doors International as a case study. A combination of the project and a series of exams netted Ollie a Distinction.
The judges' favourites
This year we were shortlisted at the Third Sector Awards for our brand development work with Sexwise for the FPA. Just before Christmas we’ve also added two nominations for the prestigious brand awards, the Transform Awards Europe. Sexwise is shortlisted for best visual identity in healthcare and pharmaceuticals, while the AgriFood Training Partnership picked up a nod for best visual identity in farming and agriculture. We’ll just have to wait until March to see if we’ll have more Transform Awards to add to our trophy shelf.
Meeting, Greeting and Speaking
The expert consultants at IE have been busy speaking at a number of conferences and events throughout the year. It’s always a great opportunity to connect with like-minded people from the charity, health and education sectors, and hopefully to meet future clients.
Always a popular speaker on the topic of branding and marketing, Ollie Leggett addressed charity fundraisers at The Third Sector Fundraising Conference; university careers professionals at an event in Paris hosted by JobTeaser; and leading employers at the University of Cambridge careers service. He also presented to university marketers at Universities UK’s “Making an impact: marketing and communications in higher education” conference and business leaders at a Birmingham Chamber of Commerce business growth seminar.
We also exhibited at the CharityComms Charity Digital Conference 2018, with consultants James Marsh and David Crichton presenting and leading digital surgery sessions. Senior Digital Consultant Carl Timms gave a brilliantly received session on the future of arts marketing at the AMA’s Digital Marketing Day.
Expect more speaking engagements in 2019, beginning with the AGCAS Heads of Service conference in Edinburgh.
Festive fun and fundraising
We've ended the year on a high. We celebrated #UKCharityWeek as a Corporate Friend by donning our Christmas knits, holding a bake sale and a charity sweepstake to raise money for Trussell Trust. We also collected goodies for the homeless for #bagsforbrummies. Our IE Christmas party was truly epic, beginning with an afternoon of pizza, team awards, games and cocktails, followed by a Japanese Teppanyaki meal and an evening of singing our hearts out over karaoke. It's no more than our team deserved after working so hard all year.
What will the new year bring?
We’re looking forward to a well-earned break over Christmas, so we can return in January, fuelled by too many mince pies, to start all over again. 2019 will be a landmark year for IE, as we’ll celebrate our 25th anniversary, and hopefully an exciting new phase for us. All will be revealed…
All that remains is for us to charge our glasses to raise a toast to all our friends, families, clients, suppliers, staff and everyone else who came along for the ride in 2018, and to wish you all a very merry Christmas!