IE has delivered a number of digital projects for BRF Ministries. 

We migrated one website from Drupal to Wordpress and combined it into a multi-network website with BRF to bring a consistent approach to all of their sites. Then we revamped the BRF website with a new look and feel. This used their existing visual identity, but incorporated some brand tweaks in response to research. Next we designed and developed a new website for Messy Church – the first to roll out across the wider BRF network. 

Behind the scenes we've also been moving their shop from Shopify to WordPress, improving various systems, and more. 

Prior to investing a significant sum in a national campaign to raise brand awareness in the UK and Ireland, Christian Aid commissioned IE to undertake a brand audit and a top-level response to the proposed campaign strategy. 

The work was effectively a high level 'sense check' in order to ensure that this household name, £100m+ charity was as well prepared as possible to optimise the impact of an omni channel, above and below the line marketing campaign to drive up awareness of the critically important work of the charity.

The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings. 

The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry. 

The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.

Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.

IE Brand carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity that brings Betel’s work to life, emphasising the real people and success stories behind the organisation.

IE created new brand guidelines with variants for the five different Betel companies and designed and built a fully responsive new website. We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, unearthing a potential £50k improvement per year in PPC effectiveness. 

Read more about our charity rebrand for Betel UK. 

Open Doors International (ODI) serves persecuted Christians worldwide through bible delivery, bible training, practical support, advocacy and prayer.

IE has worked with ODI on projects as varied as a supporter magazine toolkit, a gamified interactive learning resource, a 60th anniversary logo and digital consultancy around customer journeys through ODI's suite of international websites.

We were also commissioned to undertake a comprehensive brand audit to inform the future development of the Open Doors brand.

As the UK branch of SIM, Serving in Mission is an international, interdenominational Christian mission agency with more than 1,600 missionaries serving in over 60 countries.

Initially founded 100 years ago as the Sudan Interior Mission, SIM UK – as it had become known – was struggling to meaningfully engage with a younger and increasingly digital-savvy world, and brand recognition was poor. 

IE Brand carried out a market positioning/competitor analysis exercise to help SIM UK work through the pros and cons of a renaming and rebranding exercise. Following stakeholder research and positioning analysis, IE renamed, rebranded and repositioned SIM as Serving in Mission. We developed a new multi-channel digital strategy focused on exposing stories of transformation with on and off line calls to action around “Go,” “Pray,” and “Give”.

Read more about the Serving In Mission rebrand and website. 

Part of the University of London, Heythrop College was established in 1612 and provides undergraduate and postgraduate degree programmes in philosophy and theology. They were re-expressing their course offerings to fit more closely with students’ needs, and wanted a new brand and website to help communicate that to potential students.

IE Brand reviewed Heythrop’s internal research to summarise the top line brand, and agreed a vision for the college’s identity. We repositioned Heythrop from a conservative Catholic college of theology and philosophy, to a vibrant college of the University of London, thus attracting and moulding students to change their world.

IE introduced new, intriguing images and messages to bring the personality of the college to life on and offline. We also evolved the school’s crest and modified the typography to align it more closely to that of University of London. The college's fresh new website had a stunning user experience to help students find the information they need.

Read more about Heythrop College University of London. 

Scripture Union is a global charity working in over 140 countries. Light is SU’s market leading range of resources for children and youth, consisting of 5 kids’ and 4 leaders’ magazines, distributed throughout the English-speaking world. 

Scripture Union wanted to re-establish themselves as market leaders, so they came to IE Brand to rename and rebrand the product range. We created brand communication guidelines for the magazines, plus new age-specific sub brands for each of the 5 children’s magazines. 

We provided the in-house design and web teams with new templates, style guidelines and graphical assets with which to manage the identity.