News & Stories
University Rebrands: Maximise Impact, Minimise Backlash
IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...
165 reasons why brand matters to your charity
Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...
Minimising the student backlash - getting your university rebrand right
IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...