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  Ollie Leggett
  

  30 Nov 2016

  Charity

  What is brand anyway?

  People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...

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  David Crichton
  

  31 Oct 2016

  Charity

  Love Your Clothes shortlisted for prestigious CIWM award

  We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.

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  Ollie Leggett
  

  5 Oct 2016

  Education

  University Rebrands: Maximise Impact, Minimise Backlash

  IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...

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  Denise Atkins
  

  11 Aug 2016

  Education

  Education, Education, Education

  We’ve got two big dates coming up in the IE diary, as our MD Ollie Leggett prepares to speak about brand at CASE and AGCAS, two leading conferences for education professionals.

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  David Crichton
  

  16 May 2016

  Charity

  The importance of Visual Design for charity brands

  IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.

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  Denise Atkins
  

  22 Apr 2016

  IE News

  A feast for the Lordes and Ladyes of IE

  A look back to the IE Christmas party - a medieval banquet at Coombe Abbey.

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  Ollie Leggett
  

  30 Mar 2016

  Charity

  165 reasons why brand matters to your charity

  Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...

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  Ollie Leggett
  

  21 Mar 2016

  Education

  Minimising the student backlash - getting your university rebrand right

  IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...

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  Denise Atkins
  

  28 Jan 2016

  Charity

  Charity Branding - the Good, the Bad and the Ugly

  We're teaming up with law firm Veale Wasbrough Vizards for a special FREE seminar on brand and reputation management.

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  Ollie Leggett
  

  21 Jan 2016

  Other

  A feast for the eyes: rebranding the UK's top restaurant

  We've created a stunning new look for the Michelin-starred Adam's Restaurant, which relaunches this week.