Pascaline Piot 9 May 2017 Creative The art of collage: rebranding University of Reading Careers Our Gold Transform Award-winning designer Pascaline tells us what inspired her to create 'The best visual identity in the education sector', and explains how to achieve a similar effect using collage techniques.
Denise Atkins 3 Apr 2017 Education, IE News IE Brand awarded First Class Honours for university branding IE Brand is over the moon to bring home two Gold awards from the Transform Awards Europe 2017. Hats off to our immensely talented team, who daily harness the power of Brand and Digital to amplify the brands of our incredible Charity, Health and Educa...
David Crichton 28 Mar 2017 Charity, Health, Education New system simplifies everyday branded marketing collateral IE Brand has been busy trying to solve an everyday marketing challenge that charity, health and education clients have wrestled with for years: how to quickly produce marketing comms and collateral, on brand and without headaches. We've teamed up wit...
Denise Atkins 23 Mar 2017 Education, IE News University rebrands shortlisted for three Transform Awards We’re celebrating a brilliant start to the new year here at IE Brand. We’ve received news we’re shortlisted in THREE categories at the prestigious Transform Awards Europe for our brand work with two leading UK universities.
Ollie Leggett 8 Mar 2017 Charity, Education Celebrating National Careers Week 2017 IE Brand has a wide array of experience in the careers sector, especially where charity and education overlap. To celebrate National Careers Week, National Apprenticeships Week and Scottish Apprenticeships Week 2017, we’re taking a look at some of th...
Ollie Leggett 17 Feb 2017 Charity, Health, Education Removing the mask: using brand to show the ‘real you’ Great branding is not about putting on a mask to disguise the truth – it’s about removing the mask so that you look, sound and behave like the very best of who you really are.
Denise Atkins 1 Feb 2017 IE News Outside looking in: working at IE We were joined recently by a new team member, on a short-term basis, to write content for this new website, among other things. Joy Bannister is a native of Detroit, Michigan, now living in the UK. She hadn't worked in an agency before, so it wa...
Ed Wilkinson 26 Jan 2017 Charity, Health, Education, Other, IE News IE scores big for client satisfaction in NPS survey We asked our clients how likely they are to recommend us to others, and they collectively rated IE a brilliant 8.6/10. We're using NPS (Net Promoter Scores) as an ongoing measure of our clients' satisfaction, across brand and digital projects.
Ollie Leggett 30 Nov 2016 Charity What is brand anyway? People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...
David Crichton 31 Oct 2016 Charity Love Your Clothes shortlisted for prestigious CIWM award We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.