News & Stories
165 reasons why brand matters to your charity
Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...
Minimising the student backlash - getting your university rebrand right
IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...