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  Ollie Leggett
  

  17 Feb 2017

  Charity, Health, Education

  Removing the mask: using brand to show the ‘real you’

  Great branding is not about putting on a mask to disguise the truth – it’s about removing the mask so that you look, sound and behave like the very best of who you really are.

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  Denise Atkins
  

  1 Feb 2017

  IE News

  Outside looking in: working at IE

  We were joined recently by a new team member, on a short-term basis, to write content for this new website, among other things. Joy Bannister is a native of Detroit, Michigan, now living in the UK. She hadn't worked in an agency before, so it wa...

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  Ed Wilkinson
  

  26 Jan 2017

  Charity, Health, Education, Other, IE News

  IE scores big for client satisfaction in NPS survey

  We asked our clients how likely they are to recommend us to others, and they collectively rated IE a brilliant 8.6/10. We're using NPS (Net Promoter Scores) as an ongoing measure of our clients' satisfaction, across brand and digital projects.

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  Ollie Leggett
  

  30 Nov 2016

  Charity

  What is brand anyway?

  People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...

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  David Crichton
  

  31 Oct 2016

  Charity

  Love Your Clothes shortlisted for prestigious CIWM award

  We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.

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  Ollie Leggett
  

  5 Oct 2016

  Education

  University Rebrands: Maximise Impact, Minimise Backlash

  IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...

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  Denise Atkins
  

  11 Aug 2016

  Education

  Education, Education, Education

  We’ve got two big dates coming up in the IE diary, as our MD Ollie Leggett prepares to speak about brand at CASE and AGCAS, two leading conferences for education professionals.

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  David Crichton
  

  16 May 2016

  Charity

  The importance of Visual Design for charity brands

  IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.

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  Denise Atkins
  

  22 Apr 2016

  IE News

  A feast for the Lordes and Ladyes of IE

  A look back to the IE Christmas party - a medieval banquet at Coombe Abbey.

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  Ollie Leggett
  

  30 Mar 2016

  Charity

  165 reasons why brand matters to your charity

  Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...