Ollie Leggett 30 Nov 2016 Charity What is brand anyway? People are often understandably sceptical about brand. Spending valuable time and limited charity resources on brand development can seem to some like a vain indulgence, rather than a mission critical investment. Much of this comes down to a lack of ...
David Crichton 31 Oct 2016 Charity Love Your Clothes shortlisted for prestigious CIWM award We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.
Ollie Leggett 5 Oct 2016 Education University Rebrands: Maximise Impact, Minimise Backlash IE’s MD and Brand Consultant, Ollie Leggett, spoke to a packed audience at the CASE Europe Annual Conference in Brussels. Ollie told the story of three failed university rebrands and the lessons we can learn, before being joined by Maddie McGowan, Di...
Denise Atkins 11 Aug 2016 Education Education, Education, Education We’ve got two big dates coming up in the IE diary, as our MD Ollie Leggett prepares to speak about brand at CASE and AGCAS, two leading conferences for education professionals.
David Crichton 16 May 2016 Charity The importance of Visual Design for charity brands IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.
Denise Atkins 22 Apr 2016 IE News A feast for the Lordes and Ladyes of IE A look back to the IE Christmas party - a medieval banquet at Coombe Abbey.
Ollie Leggett 30 Mar 2016 Charity 165 reasons why brand matters to your charity Is branding a bottomless pit into which the profligate cast hard-earned charity income? Or is it a shrewd investment spent by the strategically enlightened, in the sure knowledge that they will see rich rewards? Ollie Leggett, IE’s MD and top charity...
Ollie Leggett 21 Mar 2016 Education Minimising the student backlash - getting your university rebrand right IE Brand has been working with a leading UK university on a major piece of rebranding work. A number of recent uni rebrands have elicited a critical backlash from students and alumni, which got us talking about the ones that “went wrong”, and the les...
Denise Atkins 28 Jan 2016 Charity Charity Branding - the Good, the Bad and the Ugly We're teaming up with law firm Veale Wasbrough Vizards for a special FREE seminar on brand and reputation management.
Ollie Leggett 21 Jan 2016 Other A feast for the eyes: rebranding the UK's top restaurant We've created a stunning new look for the Michelin-starred Adam's Restaurant, which relaunches this week.