IE BRAND SERVICES
Campaign Design

Nothing fires up our creative synapses more than the opportunity to shape and launch a campaign. Whether online, offline, or onscreen – we love bringing campaign messages to life through storytelling, quirky copy, viral advertising, or film. All we need is a problem to solve, an audience to engage, and a firm set of impact measures – and we’re away.

Campaigns allow clients the freedom to flex their brand, and rally their messaging around a single objective. Whether it’s student recruitment, emergency relief for a humanitarian charity, or a public health push, campaigns help to galvanise engagement and attract the attention of the wider world.

Explore our thoughts on Campaign Design below, and read a selection of our campaign-driven case studies.

Queen Mary University of London IE Brand led a multi-agency team to create Queen Mary University of London’s (QMUL’s) biggest ever student recruitment campaign. Aimed at raising awareness of the university among potential students, the creative highlights diversity and QMUL’s…
Sexwise A sex-positive new campaign brand for sexual health charity FPA with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messaging and tone of voice. We…
pfeg IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young…
Teach First IE Brand was appointed by the charity Teach First to create its new campaign brand messaging and visual identity. “Challenge the Impossible” kicked off a year of action, campaigning and mobilisation to tackle educational inequality in the charity’s…
The Schools of King Edward VI Before we landed The Schools of King Edward VI are steeped in history, and renowned for their academic excellence. However, schools like King Edward’s were coming under increasing pressure from the Government to ‘widen accessibility’ to selective…
Network West Midlands Network West Midlands (formerly CENTRO) works with public transport operators to improve the regional transport structure. They commissioned IE Brand to promote sustainable travel to a business audience. The result was Commuterland, a series of…
David Crichton, Creative Director and Brand Consultant at IE Brand
David Crichton
Love Your Clothes shortlisted for prestigious CIWM award We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.
Denise Atkins, Head of Marketing at IE Brand
Denise Atkins
Free not-for-profit branding white paper Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your…