Brand services
Campaign Design

Nothing fires up our creative synapses more than the opportunity to shape and launch a campaign. Whether online, offline, or onscreen – we love bringing campaign messages to life through storytelling, quirky copy, viral advertising, or film. All we need is a problem to solve, an audience to engage, and a firm set of impact measures – and we’re away.

Campaigns allow clients the freedom to flex their brand, and rally their messaging around a single objective. Whether it’s student recruitment, emergency relief for a humanitarian charity, or a public health push, campaigns help to galvanise engagement and attract the attention of the wider world.

Explore our thoughts on Campaign Design below, and read a selection of our campaign-driven case studies.

Teach First IE Brand was appointed by the charity Teach First to create its new campaign brand messaging and visual identity. “Challenge the Impossible” kicked off a year of action, campaigning and mobilisation to tackle educational inequality in the charity’s…
David Crichton, Creative Director and Brand Consultant at IE Brand
David Crichton
Once Upon a Time The story of how IE created Commuterland, a campaign aimed at getting commuters onto more sustainable forms of transport through humourous, compelling films. 
David Crichton, Creative Director and Brand Consultant at IE Brand
David Crichton
Love Your Clothes shortlisted for prestigious CIWM award We’re thrilled to see Love Your Clothes shortlisted for “Most Effective Communications Campaign” at the CIWM Sustainability and Resource Awards this week.
pfeg IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young…
Sexwise A sex-positive new campaign brand for sexual health charity FPA with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messaging and tone of voice. We…
Denise Atkins, Head of Marketing at IE Brand
Denise Atkins
Free not-for-profit branding white paper Veteran brand consultants Ollie Leggett and David Crichton have distilled their 35 years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand…