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Try our FREE online Brand Audit Tool
Your brand is one of your organisation's most valuable assets. But how do you know if it's performing at its best? We've created a simple, free online tool to help charity, health and education organisations assess the health of their brand – and identify where improvements could make the biggest difference.
Why we created the Brand Audit Tool
Over the past 30 years, we've worked with hundreds of not-for-profit organisations to develop, refresh and transform their brands. Time and again, we've seen the same patterns emerge. Organisations know something isn't quite right with their brand, but they're not sure what. Or they suspect their brand needs attention, but can't quite articulate why, or where to start. That's where our Brand Audit Tool comes in. It's a quick, confidential way to benchmark your brand's health and get clear, actionable insights into what's working – and what isn't.
How it works
The tool asks 21 straightforward questions about your brand, covering everything from awareness and recognition to visual identity, messaging and digital presence. It takes less than 10 minutes to complete, and you'll get your results immediately.
The questions explore areas like:
- How long since you last refreshed your brand
- How well your audiences understand what you do
- Whether your messaging stands out from competitors
- The consistency and impact of your visual identity
- Your digital performance, from SEO to social media engagement
- Whether you have robust brand guidelines in place
Based on your answers, you'll receive a personalised brand health score out of 10, along with specific recommendations tailored to your organisation's challenges.
What you'll learn
Your results will highlight the areas where your brand is performing well, and flag the issues that might be holding you back. For example, you might discover that:
- Your awareness is patchy, and you need new strategies to reach your target audience
- Your messaging is too similar to competitors, making it hard to stand out
- Your visual identity is inconsistent, undermining the quality of your work
- Your brand guidelines aren't comprehensive enough to support your team
- Your digital presence isn't driving the engagement you need
The tool doesn't just identify problems – it offers practical guidance on how to address them. Whether that's investing in market research, developing clearer messaging, strengthening your visual identity, or improving your SEO strategy, you'll come away with a clear sense of next steps.
Ready to find out how your brand is performing? Take the Brand Audit Tool now – it's free and you'll get your results straight away.
IE Brand helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.
Allie Fitzgibbon
Head of Communications, Career Ready
