Brand services
Visual Identity

IE Brand's award winning design team is renowned for creating sector-leading logo marques and visual identities. It’s what we’ve been doing for 25 years. We work with our values driven clients to create a distinctive and consistent visual signature – both online and offline. It’s not about creating something clients ‘like’ – it’s about crafting a brand identity that will do its job in the marketplace: creating something that’s distinctive and arresting – an identity that will promote awareness, and drive engagement. It’s about making you look as good as you are.

All IE design projects begin with a success criteria design brief. Its purpose is fourfold:

  1. To show that we’ve thoroughly understood the brief
  2. To ensure agency and client are in sync and understand what is required
  3. To create a set of realistic, objective, quantifiable criteria, which all parties can measure the final presented solution against
  4. To remove as much subjectivity as possible from the design process.

We ask all of our clients to physically sign the success criteria – including any hidden veto holders – to invest everyone in the success of the final solution.

This document then becomes a critical tool in making sure the identity achieves its aim. And whenever our designers present internal concepts, they have to demonstrate its adherence to the Success Criteria.

Beautiful won’t cut it. We may be in a room full of great designers where beautiful is a given – but effectiveness is where the real value lies.

All IE Brand visual identity projects end with the creation of a comprehensive brand guidelines document, and set of templates to enable clients to be autonomous moving forwards.

We also offer clients the opportunity to use our Content Creation System to generate their own artwork.

Explore our thoughts on Visual Identity below, and read a selection of our design-driven case studies.

Sexwise A sex-positive new campaign brand for sexual health charity FPA with a fun, universal appeal. IE Brand conducted stakeholder research to ensure the campaign’s audience had their say, before crafting the campaign’s messaging and tone of voice. We…
Denise Atkins
Cultivating a brand for the new AgriFood Training Partnership For the newly formed Agrifood Training Partnership – AFTP – IE Brand created a new logo and visual identity that is firmly rooted in the world of agrifood, not the classroom, to celebrate the best the industry has to offer. The visual identity went…
Denise Atkins
Free not-for-profit branding white paper Veteran brand consultants Ollie Leggett and David Crichton have distilled their 35 years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand…
Forum for the Future As part of a wider transformation, Forum for the Future chose IE Brand to rebrand the charity. Forum for the Future is a leading sustainability non-profit, leading a global community of over 130 organisations. They needed a brand to reflect this…
University Careers Services IE Brand has so far been selected as the agency partner of choice to rebrand careers and employability services for the universities of Aberdeen, Aston, Birmingham, Bristol, Cambridge, Imperial College London, Liverpool, Plymouth Marjon, Reading,…
Denise Atkins
IE Brand awarded First Class Honours for university branding IE Brand is over the moon to bring home two Gold awards from the Transform Awards Europe 2017. Hats off to our immensely talented team, who daily harness the power of Brand and Digital to amplify the brands of our incredible Charity, Health and…
David Crichton
The importance of Visual Design for charity brands IE's Creative Director David Crichton looks at the importance of visual design in charity communications, and whether size matters.
pfeg IE Brand was chosen to strengthen and broaden education charity pfeg’s impact through redesigning, consolidating and optimising their existing brand, messaging and portfolio of websites. pfeg (Personal Finance Education Group, now part of Young…