We mean two things when we talk about behaviour change:
- Firstly, IE Brand works with behaviour change charities to help audiences to modify their behaviour. For instance, a recycling charity that needs our help to send the right messages to help consumers change wasteful habits, or a healthcare organisation that needs to harness the power of their brand to help their audience make healthy choices.
- But sometimes in order to change external behaviours, it’s important our clients are prepared to make internal changes too. IE Brand is a challenging friend. Our work isn’t about making superficial changes, and it’s not our job to put a mask on an organisation. We’re here to take the mask away, and let audiences see brands for who they are. Sometimes that means holding a flat mirror up to our clients, in order to help them to deliver on their proposition. Behaviour change and internal engagement has long been a strength of the partnership we enjoy with our clients.
Whether we’re changing internal or external behaviours, getting people to act differently can be very difficult. And it’s crucial your brand can meet that challenge.
Explore our thoughts on Behaviour Change below, and read a selection of our behaviour-driven case studies.