IE Brand works with charity, health and education clients up and down the UK, as well as internationally. Sometimes we work for large charities and universities that are household names, and sometimes we help small health and social care providers, colleges, or charity startups with big ambitions. If you’re a values-driven organisation with a challenge, then we’d love to add you to our list of clients!
We're proud to work with...
Clergy Support Trust helps Anglican clergy and their families in times of need. They offer grants and wellbeing support to members of the clergy (including ordinands and retired clergy), as well as their dependants and partners – whether married, separated or widowed.
Explore how we rebranded Clergy Support Trust (formerly Sons & Friends of the Clergy).
IE Brand came on board at a time of considerable change for our 364-year old charity, which supports Anglican clergy and their families. Our old brand was part of our history, but was no longer relevant or accessible to today’s clergy. IE Brand helped with stakeholder engagement and in establishing the case for change through beneficiary research. We’re delighted with our new name and visual identity, which will enable us to reach more clergy families in need. We were impressed with the IE team, and have also now entrusted them with redesigning our website.Jeremy Moodey
Chief Executive, Clergy Support Trust
IE Brand renamed and rebranded The Career Development Centre at University College Dublin, relaunching it as UCD Careers Network with a new website.
UCD is the 12th university careers service to be rebranded by IE – and our first outside of the UK.
Having done all the strategic ground work in house to transform the Careers Network, we turned to IE to bring it all to life through our brand. They did a fantastic job of engaging and exciting the whole team and reminding us how great we are at what we do! They understood us, and exposed the value we deliver to our key audiences in an engaging and accessible way.David Foster
The new website guides students through the actions they can take and the help they need. We love the vibrant new visual identity, and the brand guidelines, templates and collateral have made the roll-out easy.
Director, UCD Careers Network
The Inns of Court College of Advocacy (ICCA) is the educational arm of the Council of the Inns of Court. They design and deliver a number of bespoke legal advocacy training and CPD courses, including a new two-part Bar Course.
As ICCA gradually moves towards delivering more of its learning content online, they realised their existing website wasn't up to the task. IE Digital designed and built a new WordPress website, creating a platform to host ICCA's legacy content and support the search and retrieval of new digital learning materials. It's also future-proofed for any integration with e-learning platforms in the future.
IE's designers created a modern new visual identity with a premium feel, including a set of ‘digital brand’ guidelines. We updated the logo to reproduce better online, and added a prestige colour palette, a bespoke icon set and pattern, and beautiful photography taken on location at the College with real students and practitioners. We also created various pieces of core collateral and templates to support ICCA's marketing team.
Working with IE Digital has been a very positive experience. They quickly understood what we wanted to achieve and the development process went extremely smoothly. The result is a website which not only looks great, but is thoughtfully designed and easy to administer. We are looking forward to a long and productive partnership!Adrian Clarke
Digital Manager, The Council of the Inns of Court (COIC)
Cranfield University is a postgraduate and research-based university specialising in science, engineering, technology and management.
IE Brand's careful listening, their insightful analysis of market research, their pragmatism, their profound understanding of the importance of internal engagement and their willingness to work in close partnership with Cranfield’s in-house team have all combined to deliver widespread support for a challenging project with high quality creative outcomes.Madeleine McGowan
Director of Marketing, Communications and Development, Cranfield University
The Church of England plays a vital role in the life of the nation, proclaiming the Christian gospel in words and actions. Its network of parishes cover the country, strengthening community life in numerous urban, suburban and rural settings.
The Church's Vocations Team approached IE Brand to commission a resource to help people to consider their calling – with the specific goal of widening diversity: encouraging more young people; more women; and more black, Asian and minority ethnic people to consider entering the ministry.
The result was an understated, typographically classical brochure covering everything from priesthood to monasticism, character attributes to the application process. Text was interspersed with stereotype-challenging photographs including a young Asian woman Vicar in a skate park, a pastiche of Michelangelo's The Last Supper with a diverse group of theological students studying at a long table, a black priest administering communion in the historic environ of Southwark Cathedral and the Archbishop of Canterbury washing feet at a festival.Close Get in touch
University of Warwick’s Student Careers & Skills provides support, resources, workshops and events to help students and alumni make the most of their time at Warwick and prepare for their future.
They were under pressure to significantly improve upon student outcomes. Key barriers were lack of recognition – students simply not knowing that the service existed – and late engagement.
IE Brand introduced a powerful new campaign brand – My Warwick Journey – with striking visuals to break through the noise of a busy campus, arrest attention and drive up student engagement. Response to early creative work – right up to VC level – was so positive that budget was quadrupled and remit extended to marketing strategy, event planning and service rationalisation.
The work drove a 19% increase in appointment attendance and won Gold for Best Visual Identity at Europe’s premier re-branding awards, Transform.
IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect on levels of student engagement.Siobhan Bennett
University of Warwick Student Careers & Skills
Anawim helps women in and around Birmingham. Their Women’s Centre is a safe space for those struggling with trauma, the criminal justice system, domestic abuse, addiction, mental health, sexual exploitation – any woman who needs their help. Their wrap-around services and specialised caseworkers can transform women’s lives.
Working with IE has been transformative for Anawim. The level of research undertaken with such a broad range of Anawim’s women, staff, volunteers and supporters has enabled us to really delve into what makes Anawim unique and enabled us to work together to realise who we are and what we stand for. We have no doubt that our new brand will not only enable Anawim to reach more women who need support, but will also encourage more people to engage with, fund and learn more about Anawim and its values.Emily Johnson
Fundraising and Communications Manager
Career Ready is a national charity that links education with business to prepare young people for the world of work.
IE Brand put in the time and effort to really understand our charity and the work we do and this is reflected in the exciting, modern new brand they have developed for us. They have not only created far more engaging visuals, but have also helped us all to think about what we say about ourselves and how we convey those messages – it’s helped everyone to gain a positive, fresh perspective.Allie Fitzgibbon
Head of Communications, Career Ready
Imperial College London’s Careers Service provides varied and comprehensive careers guidance, information and a vacancy service to students and alumni at the university.
Stakeholder research showed that the service was suffering lack of understanding and student recognition. Beginning with a Strategy Workshop to the Career team, IE Brand went on to create a new visual identity for the service to raise awareness in a ‘noisy’ market.
IE Brand’s work resulted in a clear strategy, a newly expressed brand proposition and a striking new visual identity. We created brand guidelines detailing how to express the identity when working across the university and within individual faculties, as well as branded collateral, banners and magazine templates. Awareness and engagement levels among students increased, while careers staff confidence improved dramatically.
IE’s brand work has been transformational, they have succeeded in creating a distinctive and highly recognisable identity within the university’s strict, overarching brand guidelines, we are delighted with the overall value and impact delivered.Richard Marshall
Information Manager, Imperial College London
The Strategy Unit is an established health and care consultancy, born from the NHS. As part of NHS Midlands and Lancashire Commissioning Support Unit, they help commissioners, healthcare providers, universities, charities, and Government to solve complex problems and make better, evidence-informed decisions.
IE Brand created a distinctive new logo, brand and visual identity for The Strategy Unit, with a confident tone of voice and a more concise narrative for the services they offer. The Strategy Unit is now a simple brand for complex problems, demonstrating thought leadership and a passion for the subject.
IE Digital also designed and developed a new website in the new brand.
IE did a great job in helping The Strategy Unit to reflect on ourselves, to succinctly re-articulate our distinctive offering, and to clearly define our relationship with the NHS. They deftly blended challenge and support in doing that. They have a method and a way of thinking that is well honed, well informed and effective. That was what we wanted!Peter Spilsbury
The impact of the work has reached way beyond the provision of a new visual identity, messaging matrix, Drupal 8 website and marketing materials. It has extended to a sharpened sense of what The Strategy Unit is about and increased confidence in the way in which we present ourselves to the world.
ABP Food Group is one of Europe’s leading privately owned food processors. When one of ABP’s international supermarket accounts challenged the business to present ‘a vision of the future of online shopping’, they turned to IE Brand for help.
We researched technological, retail and societal trends to create a consumer narrative through which to illustrate the real-world impact of technological change. We delivered a series of engaging films to position supermarkets at the heart of family life. The film told the story of a cyber-shopping journey from recipe selection through to real-time video conference advice from experts. Subsequent films explored in-store GPS and interactive web apps for kids.
ABP were congratulated on their ‘outstanding thought leadership’ and the films were passed up the food chain to the supermarket’s COO.
IE embraced an impossible challenge. They challenged our brief and exceeded our expectations with a genuinely innovative, highly creative approach that has measurably enhanced ABP’s relationship with key buyers on a £330m account.Mike Budd
Marketing Manager, ABP Food Group
Forum for the Future is a leading global sustainability non-profit.
For over 20 years Forum for the Future have been working in partnership with business, governments and civil society to accelerate the shift toward a sustainable future.
As part of a wider transformation, they came looking for a brand agency partner with experience of working with complex organisations. They appointed IE to create a credible brand that would reflect their international reach and knowledge, and speak to organisations across their core geographies: the UK, the US, the APac region and India.
Through the new brand messaging and visual identity, we’ve simplified their comms and helped them to connect emotionally with their audiences. The new logo is a window into the future – a window to a world that’s been positively transformed by Forum for the Future’s actions.
The new brand paints a truthful picture of a world facing significant challenges – but one that’s far from a lost cause.
IE Brand helped Forum for the Future to bring renewed energy to our work by creating a distinctive new visual identity that beautifully represents our values, and truly reflects our ambitious vision for a sustainable future. Our funders and partners have commented on how the new look and feel is fresh, dynamic and really encapsulates what we’re trying to achieve. The distinctive sub-identity IE created for our School of System Change is also spot-on, reflecting the experimental and inclusive nature of our work to build a global community of system change practitioners – we're delighted!Sally Uren
CEO, Forum for the Future
Betel UK is an independent Christian charity for people affected by drug and alcohol addiction. They thrive by training their residents to be furniture restorers, tree surgeons and landscape gardeners. This funds their work, and many residents go on to run the businesses and mentor others.
IE Brand carried out consultancy to clarify Betel’s proposition, focus its marketing messages and map its seven audiences, and redefined their messaging, proposition and tone of voice. This led to the creation of a fresh new visual identity that brings Betel’s work to life, emphasising the real people and success stories behind the organisation.
IE created new brand guidelines with variants for the five different Betel companies and designed and built a fully responsive new website. We also built a new ecommerce site for the "Restored by Betel" furniture business, and carried out a full review of Betel's pay-per-click advertising, unearthing a potential £50k improvement per year in PPC effectiveness.
An excellent personalised, customer centred service. We love the new brand and website. Thanks so much for all your hard work!Chris Servante
Online Retail Manager, Betel UK
WDP is a charity providing drug and alcohol treatment and recovery services in London, the South East and the East of England.
IE Brand demonstrated an impressive level of insight in supporting WDP through a significant rebranding exercise. Quickly managing to grasp our vision and our values, IE delivered a fantastic new brand and style that we are sure will serve WDP well for many years to come.Sue Clements
Chief Executive, WDP
Following a substantial restructure and investment programme the University of Birmingham’s Careers & Employability Centre recognised that a rebrand – including a new name – was going to be vital in helping them communicate organisational change.
They wanted to raise awareness and engagement levels and achieve ambitious targets for student satisfaction, employer ranking and national awards. Immersing ourselves in the university's audience research and value proposition work, IE Brand identified the brand's essence – connectivity, which led to a new name – Careers Network – and audience-specific straplines for students, staff and employers.
We then created a distinctive visual identity using 3D, photographic typography and a rich set of graphical assets to embody the ‘real voices’ of students. Student engagement increased by 289% and the work won two European Transform Awards.
IE Brand really understood what we needed to achieve. We are delighted with the brand, design and messaging and – more importantly – our stakeholders have really taken to it and we are enjoying much higher levels of brand recognition.Eluned Jones
Director of Student Employability, University of Birmingham Careers Network
IE created a new education brand and website for the AgriFood industry. As a collaboration between six UK universities – Reading, Nottingham, Aberystwyth, Harper Adams, Cranfield and Bangor – the AFTP is the bridge between industry and academia. Their postgraduate-level courses translate cutting edge academic research into applied industry expertise, helping the industry’s best talent to deepen their knowledge, advance their skills, and progress their careers.
The AFTP brand is defined by its close relationship to industry, so the new visual identity is firmly rooted in the world of AgriFood, not the classroom, to celebrate the best the industry has to offer.
From the moment we first walked into the studio I was instantly impressed with IE’s warmth, professionalism and passion for brand and marketing that I was looking for to transform three existing brands into a single exciting new one.Deborah Kendale
I believe that all our team, across six universities have been delighted with the results of the project and we are now working together to develop the ideas and messaging our brand now represents. IE took time to painstakingly tease out the issues at the heart of our market and understand both what makes us tick as organisations and what our market demands; to give us the credibility and edge that we were looking for in a new brand and image.
For us, a project of this scale was daunting but with IE’s creativity combined with strong project management skills, I believe we have produced an excellent start to the project that will help us attract the participants we need to make the AFTP a success.
Business Development and Marketing Manager, University of Nottingham / AFTP