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Healthcare branding

IE Brand is an award-winning branding agency working in the healthcare sector. 

We specialise in helping the NHS, health charities, social care providers and other health organisations to engage with their audiences – increasing their impact and reach through brand research, messaging, visual identity and logo design, campaigns, and behaviour change.

Healthcare brands simply can’t afford to be lost in the crowd. We empower our clients to better understand and articulate their brands: how they look, sound and behave – helping more patients to improve their physical and mental health.

Merged NHS Trust brand
University Hospitals Sussex The new University Hospitals Sussex NHS Foundation Trust needed a new brand and visual identity. Formed from the merger of two neighbouring NHS hospital trusts, the brand needed to bring together two very different cultures in order to become…
Denise Atkins, Associate Marketing and Content Consultant at IE Brand
Denise Atkins
Sexual health charity branding
'Best visual identity in health' award for Sexwise IE Brand has been shortlisted for two pan-European branding awards. The new visual identity for sexual health campaign Sexwise – with charity client FPA – has been nominated as the best in the Health category. Our work on the new AgriFood Training…
Healthcare membership organisation rebrand
PVRI Pulmonary Vascular Research Institute (PVRI) wanted to raise its profile and attract new members. They chose IE Brand to refresh the brand and visual identity, which had been in place since 2006. PVRI is a global membership charity that brings…
Merged health charity brand
Bowel Research UK When two health charities decided to merge, they turned to IE Brand to support them through the process of creating a bigger, bolder, more influential brand. The newly merged charity – Bowel Research UK – will leverage the synergies of its…
Resuscitation charity rebrand
Resuscitation Council UK Following a brand review and extensive stakeholder research, it was clear that Resuscitation Council UK required a top-level rebrand to reposition the charity for a wider audience, to be rolled out on and offline. Resuscitation Council UK is…
Healthcare membership organisation
Community Pharmacy England Pharmaceutical Services Negotiating Committee (PSNC) had decided to change their name to Community Pharmacy England. The rename was part of a repositioning and rebranding project that was to change the organisation at a fundamental level, led by IE…
  • British Psychological Society logo
    British Psychological Society icon

    Campaign image for the British Psychological Society's 'Cyber Psychology Network'

    The British Psychological Society acts as the representative body for psychology and psychologists in the UK. The charity is responsible for the promotion of excellence and ethical practice in the science, education, and application of the discipline. They support and enhance the development and application of psychology for the greater public good, setting high standards for research, education, and knowledge, and disseminating our knowledge to increase public awareness.

    IE has worked with the British Psychological Society on a number of campaigns and top-level consultancy projects. These include a comprehensive brand and digital audit, and a range of consultancy and campaign projects to explore the Society's membership offerings, as well building an online tool to help BPS members to navigate specialist member networks.

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  • FPA Family Planning Association logo in grey
    FPA Family Planning Association logo

    Sexwise: Sexual health campaign brand for FPA

    The FPA needed an intriguing, witty brand and website to deliver straightforward information and support on sexual health, sex and relationships to everyone in the UK.

    Read how IE created the new Sexwise brand

    We needed an agency to help us develop a sex-positive, digital-first new brand to get health information to the public. At the pitch, IE impressed us with their expertise, agile approach to digital and enthusiasm for the project.

    The brand has to appeal to a broad audience of 16-50 year olds as well as health professionals, so audience involvement right from the start was essential. IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone, which were then tested out in workshops. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

    We enjoyed working with the IE team and we're really delighted with the end result.

    Bekki Burbidge
    Deputy Chief Executive, FPA
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  • PVRI logo. in grey. The icon shows a pair of stylised lungs, forming the shape of a heart in the central negative space.
    PVRI logo. The icon shows a pair of stylised lungs, forming the shape of a heart in the central negative space.

    PVRI logo on the side of a building as signage for an event. Logo in white on a background of indigo, plum, pink and purple.

    IE Brand created a new brand for Pulmonary Vascular Research Institute (PVRI). PVRi is a global membership charity that’s bringing experts, researchers, and industry leaders together to combat pulmonary vascular diseases (PVD). Through innovation, education, research and advocacy, PVRI is helping healthcare professionals to better understand PVD, and enabling cutting-edge research to improve diagnosis, treatment and care. 

    The new logo builds on PVRI’s legacy while modernising key elements to bring their much-loved warm and caring nature to life.

    Read the full PVRI rebrand case study

    The theme of this year’s Congress was ‘The next 50 years of pulmonary hypertension – a global view’, so launching our modern and fresh visual identity that embraces an exciting new chapter for the organisation felt especially fitting. We wanted to ensure it reflects our members' energy, passion, and commitment to PVD, and the feeling of PVRI as a global family.

    Karen Osborn
    PVRI CEO
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  • Treetops Hospice logo in grey
    Treetops Hospice logo shows a representation of a tree shown from above, a circle of leaves in an autumn red colour arranged in a circle

    Mock up of brochures for Treetops Hospice showing new visual identity in use. One brochure shows the hands of an elderly person holding the hand of a carer, the other is an aerial view of a river flowing through a wooded area. The title on both says "Together we're making every day count" and below it says "End of life care in Derbyshire and Nottingham. Both show the new Treetops logo.

    A vibrant new visual identity for Treetops Hospice. The charity offers nursing care and emotional support to adults and their families in Derbyshire and Nottinghamshire. 

    The new branding reflects the compassion and warmth of the Treetops experience and the natural landscape of Derbyshire and Nottinghamshire.

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  • Healthwatch logo in grey
    Healthwatch logo

    Photo of people sitting in a waiting room, within a healthcare setting. A woman sits in the foreground with a mask over her mouth and nose. The background is blurred but you can see another patient waiting in a mask, and chairs for other patients.

    Brand research and messaging for Healthwatch, the health and social care champion.

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  • University College of Osteopathy logo in grey, designed by IE Brand
    University College of Osteopathy logo designed by IE Brand

     

    University College of Osteopathy branded collateral

    When the British School of Osteopathy was granted University College status, they became the first degree-awarding, specialist osteopathic institution in the world. To make the most of this unique status, they needed to review their name and their brand. With IE's help they've become the University College of Osteopathy (UCO).

    IE Digital developed two new websites for the University College and its clinic. Early in the consultancy it became obvious that the clinic needed a separate website to address the specific needs of its user base, so the two sites have been designed and developed in parallel to accommodate the differing user journeys, while maintaining close links and a consistent look and feel. 

    Read more about the UCO rebrand.

    IE has led us expertly through a significant rebranding project, engaging with key stakeholders and ensuring buy-in at every stage. We’re delighted with our new visual identity and how IE has brought it to life online.

    Charles Hunt
    Principal and Chief Executive, University College of Osteopathy
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  • First Community Health and Care logo (grey)
    First Community Health and Care logo

    First Community Health and Care annual report in new brand

    Part of the NHS family, First Community Health and Care CIC is a not-for-profit with a mission to help people to stay in their own homes for longer. IE was commissioned to craft an inspiring new brand identity and incorporate this into a responsive CMS driven website.

    We conducted qualitative stakeholder interviews, audience mapping, competitor mapping and market positioning to develop a new brand proposition, key messaging and tone of voice. Combined with a new logo, visual identity, brand guidelines and collateral templates, the work brought clarity and consistency to First Community's communications with key target audiences.

    We then developed a new website and social media profile to support the new brand. 

    We selected IE due to their evidenced based methodology. The project was fantastically managed and kept to time. IE pushed us to think outside the box, challenging our processes and setting success criteria for the project. Our relationship with IE worked so well we have continued to work with them to design our marketing collateral and website.

    Liz Hobby
    Communications Manager, First Community Health and Care
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  • CSH Surrey logo (grey) created by IE Brand
    CSH Surrey logo created by IE Brand

    CSH Surrey – a happy, healthy, mature service user

    CSH Surrey is an award winning community healthcare provider and was the first independent social enterprise to emerge from the NHS.

    Explore how IE rebranded CSH Surrey. 

    I am delighted to inform you that Central Surrey Health has been announced as preferred bidder with a score of 86% against 63% for the other competing finalists. Thanks to you and all your team for the contributions that ensured this successful outcome.

    Jon Ford
    Exec Lead Business Development, CSH Surrey
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