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  David Crichton
  

  27 May 2021

  Charity, Health, Education, Other, Creative

  What’s the difference between a logo and a visual identity?

   A logo is not a visual identity, and a visual identity is not a brand. But it’s a misconception that’s still widespread. Here we explain the difference between the two and look at best practice when creating or refreshing the visual e...

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  David Crichton
  

  31 Mar 2021

  Charity, Other, IE News

  Digital services are brand experiences! – 2pm, 22 April

  Join IE for this free, fun TED-style talk. We'll take you a step back in time, and then on a whistle-stop case study showcase tour, to explore how digital services can transcend cost-efficient delivery to become user-centric, highly personalised...

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  Ollie Leggett
  

  23 Feb 2021

  Charity

  How charities can emerge stronger from Covid-19 and Brexit

  Due to the ongoing coronavirus pandemic, plus the effects of Brexit, charities are facing a double-whammy threat to their survival. We take a look at some of the impacts on the sector to see what the future holds and, more importantly, how charities ...

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  David Crichton
  

  29 Jan 2021

  Charity, Health, Education, IE News

  Looking back and looking forward

  We take a look back at the challenging year that was 2020, with a whistle-stop tour of some of the projects we've been proud to deliver for our charity, health and education clients. And we cast a hopeful eye towards the rest of 2021. 

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  Ollie Leggett
  

  8 Jan 2021

  Charity, Health, IE News

  Going for gold – awards shortlisting hat-trick

  Amidst all the Covid and Brexit doom-scrolling, the IE team is thrilled to be able to announce that our 2020 rebrands for Resuscitation Council UK and Clergy Support Trust have been shortlisted for three prestigious pan-European branding awards. We’v...

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  Ollie Leggett
  

  29 Sep 2020

  Charity, Health

  Launch of merged bowel research charity

  Two charities – Bowel Disease Research Foundation and Bowel & Cancer Research – have formally merged today to become Bowel Research UK. 

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  Ollie Leggett
  

  7 Sep 2020

  Charity

  Might a merger offer some charities the best chance of survival post-pandemic?

  Merging organisations that operate in a similar space is one possible option for not-for-profits facing tough times due to – or exacerbated by – the Coronavirus pandemic. We take a look at the arguments for this approach, and how to go about successf...

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  Ollie Leggett
  

  20 Jan 2020

  Charity, Health, Education, Other

  Why base a brand and digital agency in Birmingham?

  Provoked by a thoughtful Guardian article on Friday entitled ‘Charities crowded in affluent areas instead of where they are needed, says thinktank’ we ask IE’s MD, Ollie Leggett why he chose to locate his brand and digital agency in Birmingham – desp...

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  Josie Evans
  

  14 Jan 2020

  Creative

  This month... the best creative experiences in January 2020

  Curated by the IE Brand team’s Justin and Josie, our round up of January’s best creative experiences brings you… boxing, ballet and anti-scenic paintings.

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  Josie Evans
  

  6 Dec 2019

  Creative

  This weekend... the best design experiences in the UK right now

  Curated by Justin and Josie, This weekend... is our brand team’s round up of the best design experiences in the UK right now. Weekends may never be the same again.