Rebranding white paper part three: Ensuring and measuring success
The final part of IE's branding white paper series is out now. Simply complete the form below to receive your download link.
In Part III, David Crichton and I discuss what shape a brand launch should take, how to embed your new identity in core comms like your website, and how to establish meaningful measures of success.
We also take a look at how to build a great branding brief, how to find an agency partner, and what questions to ask in order to give yourself the best possible chance of branding success.
And if you missed parts I and II, you'll also be able to download those, covering everything from research and renaming to brand architecture and brand guidelines.
Request the white paper now:
(We'll send you a link to all three parts.)
Our brand and identity are the key to communicating our personality, and if truth be told, were in dire need of a spruce-up. We chose IE Brand... they were excellent at guiding our team, and challenging us where we needed to be challenged. We felt in very safe hands.Paul Maxwell-Rose