Not-for-profit rebrands: why, when, and how
Part one of our not-for-profit branding white paper series explains the fundamental questions you should consider before embarking on a rebrand project.
Veteran brand consultants Ollie Leggett and David Crichton distil their 35 years of experience creating award winning not-for-profit brands – including ten university careers services – into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand.
Written with a primary focus on the not-for-profit sector, the paper is equally relevant to education and is peppered with examples from the education sector, as well as charities.
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IE Brand captured our brief and presented a stunning campaign brand, carefully placed within the university’s own brand identity. Already we are seeing a significant positive effect in levels of student engagement.Siobhan Bennett
Employability Manager, University of Warwick