ABP Food Group is one of Europe’s leading privately owned food processors. When one of ABP’s international supermarket accounts challenged the business to present ‘a vision of the future of online shopping’, they turned to IE Brand for help.
We researched technological, retail and societal trends to create a consumer narrative through which to illustrate the real-world impact of technological change. We delivered a series of engaging films to position supermarkets at the heart of family life. The film told the story of a cyber-shopping journey from recipe selection through to real-time video conference advice from experts. Subsequent films explored in-store GPS and interactive web apps for kids.
ABP were congratulated on their ‘outstanding thought leadership’ and the films were passed up the food chain to the supermarket’s COO.
IE embraced an impossible challenge. They challenged our brief and exceeded our expectations with a genuinely innovative, highly creative approach that has measurably enhanced ABP’s relationship with key buyers on a £330m account.Mike Budd
Marketing Manager, ABP Food Group