Westminster Drug Project was established in 1990 as a charity to provide drug and alcohol recovery services in London, the South East and the East of England and has grown in strengths and achievements since then – so much so that they’ve outgrown their own brand.

No longer confined to Westminster, now serving a variety of users (in addition to drug abuse), and no longer a project, it was time for a new brand that reflected the charity’s vision. IE’s brand designers and digital creatives collaborated to reinvent the charity’s identity and bring the brand to a freshly designed responsive website.

WDP are so pleased with the new brand and website, they issued a press release on their new website stating:

“The new brand allows us to unify our image across our various service centres. We also maintain our flagship green colour in order to promote an element of consistency through this change. As a result, we have arrived at a fresh identity which reaffirms our collective commitment to the fundamental principles which guide our work. Our new website pulls all of the elements of our new look together. It showcases our work in a dynamic and modern way, allowing us to better disseminate much-needed information about available support”

Read WDP’s full press release on their new responsive website.

Has your charity outgrown its brand and digital communications and is looking for support? Contact IE’s brand storytellers and digital creatives.