Charity, Health, Education, Other, Creative

Not-for-profits: why, when, and how to rebrand



Veteran brand consultants Ollie Leggett and David Crichton have distilled their 40+ years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand.

"Not-for-profits: why, when, and how to rebrand" explains the fundamental questions not-for-profit organisations should consider before embarking on a rebrand project.

Written with a primary focus on charities and the not-for-profit sector, the white paper is equally relevant to other values driven sectors like Education, Health and the Arts.

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IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

Bekki Burbidge
Head of Communications, Digital & Marketing, FPA