Not-for-profits: why, when, and how to rebrand

Veteran brand consultants Ollie Leggett and David Crichton have distilled their 35 years of combined branding experience into a practical, accessible guide to why, when, and how to successfully refresh, reposition or rearticulate your brand. Parts I & II are available now, with Part III to follow soon. Read on to find out more and request your copy.

Part one of our branding white paper series (published Feb18) explained the fundamental questions not-for-profit organisations should consider before embarking on a rebrand project. Now in Part two we build on our exploration into brand research and consultancy, looking at how to translate these findings into a living, breathing brand.

Written with a primary focus on charities and the not-for-profit sector, the white paper is equally relevant to other values driven sectors like Education, Health and the Arts.

Request the white paper now:

(We'll automatically send you both parts I & II, and put you on the waiting list for part III.)

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The small print: The white paper is published in three parts. By signing up with your details above you'll be emailed part I & II of the white paper PDF immediately, and part III will be sent as soon as it is available (unless you ask us to stop). Please note this won't happen instantaneously, so no need to resubmit the form.
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IE delivered a comprehensive research piece which led to clear recommendations on brand positioning, messaging and tone. We're delighted with the bright, confident new visual identity that emerged and brand messaging that's bold, brave and never too dry or clinical.

Bekki Burbidge
Head of Communications, Digital & Marketing, FPA