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Not-for-profits: Why, when and how to rebrand

Our not-for-profit brand white paper explains the fundamental questions not-for-profit organisations should consider before embarking on a rebrand project, and how to translate your thinking into a living, breathing brand. 

It’s a story of why, when, and how to refresh, reposition or rearticulate your brand, written in plain English. It’s a story of brand victories, and brand disasters – and it’s a thoroughly honest account of what’s involved. We’ll outline every step of the project and list the potential perils and pitfalls.

How to build a beautiful agency brief – for brand or digital

If you’re thinking of rebranding your organisation – or even creating a whole new brand or campaign brand – you’ll need to create a branding brief to help you select and appoint an agency partner. IE Brand’s free branding brief template comes as a Word document, which you can simply adapt to your needs.

Likewise, IE Digital's free website brief template contains a full list of questions to ask yourself before you reach out to web design agencies. This will help you to identify any gaps in your understanding and pinpoint the areas your agency will need to focus on. 

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A good brief will give prospective agencies the understanding and background they need to create a really well thought-out proposal response.

Ollie Leggett
Managing Director, IE